Postquam

Postquam is a Spanish manufacturer of professional cosmetics and hairdressing products, based in Cigales, near Valladolid. A family business, it makes and sells beauty products aimed at salon professionals — hairdressers, beauticians, spas and training academies — largely on a factory-direct model that skips intermediaries so it can control quality and compete on price.

The company remains active, trading through an omnichannel operation that combines a long-running printed catalogue with B2B and consumer e-commerce. It is the flagship of PostQuam Group, a family-owned group that describes itself as a global supplier to hairdressing and beauty centres and reports a presence across roughly 65 to 70 countries.

Postquam traces its beginnings to Valladolid, Spain. The founding year is recorded differently across sources: the company's own history page dates its creation to 1982 [2], while the Spanish Leading Brands registry and a later logistics case study both give 1989 [6][7]. One plausible reconciliation — not confirmed — is that the earlier date marks the brand's origin and the later one the formal incorporation of Postquam Cosmetic, S.L. The individual founders are not documented, though the Leading Brands registry names Santiago Tejedor Pérez as executive president [6].

From the outset the company positioned itself on a simple proposition: quality products at low prices, "sold directly from the Factory, without intermediaries," which it says let it protect both margin and quality control [2]. Products reached professionals mainly through the Postquam catalogue, mailed periodically to salons and beauty centres, with orders placed by phone, mail or, increasingly, online.

Having established itself in Spain and then across Europe, Postquam began building an international footprint in the mid-2000s. In late 2005 it started operating in Mexico and Poland through two subsidiaries [2]. In 2007 it added subsidiaries in Ukraine, Brazil, Belarus and Romania [2]. The company reported advertising investment of 5.1 million euros for 2010.

More recently, in 2022 it implemented warehouse automation to support the growth of its combined B2B and consumer channels [7]. By the company's own account, the group had grown to 16 companies engaged in manufacturing, training, furniture and software for the beauty and hairdressing trade.

Postquam is the central brand of PostQuam Group. Rather than sitting under a larger parent, the group is itself the owning entity, and according to the Leading Brands registry it manages several other labels — DAP, Italian Design, Jean Claude Olivier, Seizen and Yahari Ackerman — spanning more than 3,000 product references [6]. Its acquisition history is not documented.

The company frames itself around quality and affordability for the professional market, summed up in its tagline, "Quality, our raison d'être" [3]. It says its products are developed in-house by an R&D department that studies common aesthetic concerns and formulates targeted treatments, with staff training and traceability controls used to maintain consistency [3]. Alongside quality it emphasises adaptability, describing changing fashions as "an inspiration" that pushes it toward newer, more competitive products.

Its stated audience is squarely professional: hairdressers, beauticians, teaching academies, gyms and spas, served through a mix of catalogue sales, distributors and exclusive distributors depending on the market.

Postquam's range covers hairdressing, skincare, makeup and salon equipment. Among its most prominent products are its Hair Color Cream lines, the Luxury Gold Day Moisturizing Cream, Argan Sublime Oil for hair, and a 3D Gloss Serum. Formulations feature familiar active ingredients including hyaluronic acid, glycolic acid, argan oil and collagen. The catalogue also extends well beyond cosmetics into professional apparatus such as pressotherapy and radio-frequency machines, reflecting the brand's role as a full supplier to salons rather than a consumer skincare label alone.

Under a programme it calls "Green Beauty," the company says it works to reduce its environmental impact through cosmetics made without microplastics or palm oil and packaged in "100% recyclable" cardboard [5]. It also states a cruelty-free position, saying it goes "far beyond the regulations that prohibit animal testing" [5]. No third-party certifications for these claims are documented.

Postquam has been profiled by the Foro de Marcas Renombradas Españolas (Leading Brands of Spain), which describes it as "the Spanish brand of reference dedicated exclusively to professional cosmetics" [6]. No competition awards are documented.

Postquam is actively trading. Its website carries a 2026 copyright and recent dated blog posts, and it continues to run omnichannel B2B and consumer sales from its base in Cigales, Valladolid [1]. Third-party figures for its scale vary — for example, 65 versus more than 70 countries, and differing headcounts and professional-customer totals — reflecting marketing figures gathered at different times rather than a single audited source.