Power

Power is a men's grooming brand focused on hair loss and beard growth. It sells a range of shampoos, supplements, serums, scalp tools and hair-thickening fibers under the tagline "For Greater Hair" [1]. The company positions its products around a single problem — thinning hair, receding hairlines and patchy beards — and frames its purpose as helping men counteract that so, in its words, "every man can look and feel his best" [6].

Little is documented about the company behind the brand. Its website (powerfibers.co.uk) is a sparse catalogue with no about page, founder names, founding year, headquarters or company registration disclosed, so those details are not established here. The brand appears to be British: it operates on a UK domain and is stocked by the men's grooming retailer Gents.co.uk, which lists prices in pounds and ships within the UK [7]. Its products are also sold into Norway through the same retailer's Norwegian storefront [5].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The catalogue splits into two lines, hair and beard [2]. The hair line runs from shampoos and supplements to a scalp-stimulating brush, a micro-needle roller, an activator serum and the hair-building fibers the brand is named for; the beard line mirrors it with growth kits, supplements, oil and rollers.

The signature product is Power Fibers, a hair concealer the company describes as "small cotton fibers that are charged with static electricity, making your hair appear thicker and fuller — in less than a minute" [3]. It is sold in a 25-gram container in five shades and is applied by shaking the fibers over dry hair, then fixed with a spray. At the retailer Gents.co.uk the product carries material and value claims not stated on the brand's own pages — that it is based on organically grown vegetable cotton fibers and contains no parabens [7] — and is marketed as a larger-volume alternative to Toppik, at "twice as big" [7].

Alongside the fibers, Power sells a Greater Hair Growth Kit — a sanitizer, micro-needle roller and activator serum described as "all you need for stronger and thicker hair" [4] — and oral supplements built around Cynatine HNS, a keratin ingredient the brand links to hair-follicle productivity and growth [6]. Retailer listings name further active ingredients across the range, including oleanolic acid, apigenin, Biotinyl-GHK, Procapil and Follicopeptide [6].

Power states that its products "have repeatedly shown to improve and maintain strong hair growth," though no clinical studies or efficacy data appear on its site [2]. Such growth and anti-hair-loss claims are made by the company itself rather than sourced to independent testing. On the retailer side, Power Fibers holds a rating of 4 out of 5 stars across 117 customer reviews at Gents.co.uk [7].

The brand is active. Its website carries a 2026 copyright and a full live catalogue, and its products are stocked and reviewed at Gents.co.uk and sold into the Norwegian market. Rather than selling directly for checkout, the brand site routes shoppers to that retailer through a "Shop here" page [5].