Poze Hair

Poze Hair is a Swedish hair-extensions and haircare brand founded in 2008 and based in Umeå, in northern Sweden [1]. It sells human-hair extensions in several attachment systems alongside a shampoo-and-conditioner line, and reaches customers directly through regional web shops rather than a retail network. The brand is often listed by retailers under the fuller name "Poze Hairextensions," though it presents itself simply as Poze Hair.

The company remains active, operating localized storefronts for Sweden, the European Union, Finland and an international market, and describing itself as a brand used within fashion and film.

According to the company, Poze was started in 2008 by people with a professional background as hair experts, and its founder is named as Donnie [2]. The brand says its team spent time researching and testing hair quality internationally before launch, drawing on what it calls a mix of fashion sensibility, traditional craft and advanced equipment.

Poze frames its origin around a market observation: that most women are not fully satisfied with the length and fullness of their own hair. On its story page the company puts the figure at "over 80% of the world's women" [2]. That premise — combined with the idea that modern schedules leave little time for hair — is presented as the reason the brand focuses on extensions and volume.

The Poze Hair brand is operated by Delightful AB, a Swedish company registered in Umeå under organization number 556855-4843, as stated on the company's terms-of-purchase page [5]. A separate name, "Poze International AB," has also appeared in connection with the brand, but only in an unverified search-result page title rather than in the company's own legal text [9]; the legally identified operator on the site is Delightful AB.

Poze's catalogue centres on human-hair extensions offered in multiple application methods, including Clip & Go clip-in sets, Tape On extensions, keratin (nail) bonds and micro-ring extensions. Around this sits a haircare range, Poze Luxury Hair Care, spanning shampoo, conditioner and treatments, plus brushes, styling tools and accessories.

The brand positions its extensions as salon-grade and describes the haircare line as developed by hairdressers together with what it calls one of the Nordics' best haircare producers [4]. Its stated aim is wide variety and a natural result, summed up in the tagline "mest hårförlängning för pengarna" — the most hair extensions for the money [1]. Poze sells directly to consumers online and, per its terms, ships to Sweden, the EU, Finland, Norway and the United States [5].

On sourcing, the brand is unusually explicit for its category. It says its hair comes from several regions — India, Asia and Europe — and notes that genuine Indian temple hair has become nearly impossible to obtain, so most supply is blended. Its premium grade is described as finer hair originating from southern Europe.

Poze markets a proprietary treatment it calls the Poze Keratin-Refill Process, which the company says gives the hair intensive nourishment and makes it stronger [4]. It sells its extensions as "100% natural Remy hair," explaining that Remy means all strands run in the same direction to reduce tangling and extend wear. The Luxury Hair Care line is described as containing ingredients such as argan oil, shea butter and keratin.

The company also states that it weighs environmental considerations in developing its products, though the site lists no formal certifications or vegan or cruelty-free claims — consistent with a human-hair product.

Independent editorial coverage of Poze is limited. The Swedish beauty blog ADARAS reviewed the brand's Clip & Go extensions in 2014, in a shade called "Mocca Caramel," and reported that Poze's extensions were regarded as high quality and among the fullest on the market at 125 grams per pack [7]. That review was a sponsored collaboration that included a discount code, so it carries promotional bias.

Poze Hair is active as of 2026, running current product catalogues across its regional sites — pozehair.se, pozehair.eu, pozehair.fi and an international store — with active social accounts [5]. The company describes Poze as an international brand used in the fashion and film industries.