Puremetics

Puremetics is a German cosmetics company based in Isernhagen, in the Hannover region of northern Germany [11]. It handcrafts vegan, plastic-free personal-care products — among them shower products, shampoos and solid hair soaps, facial care and body care — and centres its identity on cruelty-free formulation, reduced plastic packaging and marine-plastic recovery. The company sums up its positioning with the line "your path to more sustainable beauty."

The business was co-founded by Chris Cosma (Christopher Hans Ludovic Cosma) and Chido (Chidobe Ogbukagu), who are listed as the managing directors of puremetics GmbH [11]. According to a German magazine profile, Cosma — vegan since youth and a public-relations graduate — had run a small private cosmetics "kitchen" focused on vegan products before pitching the puremetics concept to his former employer, who joined him as business partner and co-founder [10]. The company remains active, with recent product recognition and continuing press coverage.

Cosma has described a personal route into the business: a growing unease with conventional drugstore cosmetics led him to make his own vegan products before turning the idea into a company [10]. He is generally presented as the creative and product lead, guided by the stated principle that he would not sell anything he would not use himself, while Chido contributes management, data and process expertise.

The founders' titles have been described differently at different points. The current company presentation lists both Cosma and Chido as "CEO & Co-Founder" [3], whereas a December 2020 profile referred to Cosma as "COO and co-founder" of puremetics GmbH [10] — a shift that reflects how the roles were framed over time rather than a dispute over ownership. The company is registered as puremetics GmbH in Isernhagen and reported 17 employees as of 2023 [11].

Puremetics frames itself around what it calls conscious cosmetics — products it says are made to be pleasant and effective while placing less strain on the environment. The company states its mission as developing "high-quality, plastic-free, and vegan cosmetic products that combine care, quality, and joy in everyday life." Four principles recur in its own materials: vegan formulation by conviction, environmental compatibility, handcrafted manufacturing in its own workshop, and carefully selected raw materials. Rather than promoting a strict ideology, the company describes its approach as encouraging gradual, step-by-step changes in everyday habits.

The range covers several personal-care categories: shower products, hair care (including shampoos, conditioners, treatments and solid hair soaps), facial care (cleansing, serums, oils and toners) and body care (oils, butters, lotions and deodorants), alongside gift sets and accessories. A signature format is the "Shower Fluff," a three-in-one product combining shower gel, scrub and body lotion. According to the company, its formulations are consistently vegan and made with regionally sourced, natural ingredients, though it does not publish a list of specific hero actives. Products are sold mainly through the company's own online shop, supported by a dealer and wholesale programme and a customer loyalty scheme. Puremetics also cites a "Very Good" rating from Dermatest, a German dermatological testing institute, dated 2023 [1].

Packaging reduction and marine-plastic recovery are central to how Puremetics presents itself. Through a partnership with the recovery organisation Cleanhub, the company says it removes one kilogram of plastic waste from coastal regions for every order placed, and reports that 100,000 kilograms had been recovered since August 2020 [6]. It also describes plastic-free shipping, ongoing work on plastic-free packaging alternatives, and support for sea-turtle protection and community clean-up projects. The company does not make carbon-neutrality claims or cite third-party sustainability certifications such as B Corp or the EU Ecolabel.

Puremetics holds PETA Approved status under the organisation's "Beauty Without Bunnies" cruelty-free programme [8]. Two of its products have received PETA Vegan Awards: the 3in1 Shower Fluff was named Best Vegan Scrub in 2023, and the Bodywhip won Best Vegan Body Care in 2026 [8]. The company has been covered by German consumer and trade press — including outlets in the Hannover area and a 2022 television feature — coverage generally framed around its "made in Hannover," zero-waste and vegan positioning.

Puremetics remains an active, independent company. Its most recently noted milestone is the 2026 PETA Vegan Award for the Bodywhip [8], and it continues to run its direct online shop while expanding wholesale distribution. No parent company or acquisition is on record; the business is directed by its two founders.