Rated Green

Rated Green is a South Korean hair- and scalp-care brand based in Seoul, launched in 2018 [8]. It sits within the wider K-beauty movement but keeps a narrow focus: shampoos, scalp packs, treatments and serums built around cold-pressed botanical oils. Its tagline, "We only care about hair care," states the scope plainly, and the company frames its ambition as becoming a recognised name in global hair care rather than only a K-beauty label.

The brand is owned by RH&B Brands, Inc., a Korean company that distributed hair care in North America, Europe and Asia for more than fifteen years before releasing a product line of its own [2][8]. Rated Green remains active, with an international distributor network and social-media activity recorded as late as mid-2025 [13].

Rated Green grew out of its parent company's long spell as a hair-care distributor. According to a retailer that carries the line, the people behind it drew on "more than 15 years of professional experience" moving hair products through markets in North America, Europe and Asia, then launched their first range in 2018 through Korean retailers [8]. The brand describes its starting point as a concern with "the most fundamental aspects of a product," setting aside what it calls market stereotypes.

No individual founders are named in the available sources. The company is headquartered in the Songpa district of Seoul [2].

Rated Green is a brand of RH&B Brands, Inc., which its own About page lists as the parent company [2]. The parent's earlier role was distribution rather than manufacturing, and Rated Green represents its move into producing a branded range. No acquisitions or ownership changes are recorded in the sources.

The brand positions itself around natural, plant-based hair care and repeats a single message: potency comes less from what a formula contains than from how its ingredients are handled. In its own words, "naturally preserved rich nutrients can provide the most effective formula" [3]. That idea shapes both the marketing and the product design, which borrows methods more common in skincare and applies them to the scalp.

Retailers summarise the positioning as clean and organic: formulas described as free of sulfates and parabens, made with certified organic botanical extracts. The company also frames the range as suited to a variety of hair types rather than a single niche.

Rated Green's products are organised into single-ingredient lines, among them Real Argan, Real Tamanu, Real Shea, Real Jojoba and Real Prune. Signature items include the Cold Press Tamanu Oil Soothing Scalp Pack, the Cold Brew Rosemary Balancing Scalp Pack and the Cold Press Avocado Nourishing Scalp Pack, alongside shampoos such as the Real Shea Nourishing Shampoo. Recurring hero ingredients are cold-pressed oils and botanicals: argan, tamanu, shea, rosemary, avocado, jojoba and hibiscus.

The technical claim at the centre of the brand is its extraction method. Rated Green says it was the first in Korea to apply "cold press and cold brew" processing across all of its hair-care products, using low temperatures to limit the nutrient loss that heat or chemical refining can cause [3]. The Real Prune line adds an upcycled organic prune oil, extracted by cold press, and a proprietary complex the company calls Lamellux®, described as carrying "a high content of hair lipid components" and aimed at protecting colour-treated hair [4].

Sustainability claims run through the brand's messaging. Products are described by retailers as vegan and not tested on animals [10], and the range is said to use ECOCERT-certified organic extracts as key ingredients [10]. Related descriptions add that the formulas are free of sulfates, parabens and, in the brand's phrasing, "harmful chemicals" [9]. The company also points to its cold-press approach as an environmental choice, since it avoids heat and chemical refining, and cites efforts to reduce its carbon footprint through eco-friendly transport. The vegan and cruelty-free claims appear in retailer descriptions rather than through a named certifier such as Leaping Bunny or the Vegan Society.

Rated Green sells through a network of regional distributors rather than a single global operation. Its retailers page lists partners across the Gulf states, Australia, Japan, the Baltic states, Moldova and Romania, Armenia, Slovakia and the Czech Republic, Poland, Vietnam[7].

Rated Green is active. Its website remains online and its products are stocked by multiple international retailers, though the brand's own notice board was last updated in December 2023. Its Instagram account showed posts as recent as June 2025 [13], and the distributor network spanning Asia, the Middle East, Europe and Australia indicates continued commercial reach.