RaveMe

RaveMe is a Polish hair-care brand founded in May 2024 by the influencer Julia Kostera [3]. It is owned and manufactured by Instalash Sp. z o.o., a cosmetics company based in Gdansk, Poland [1]. The line centres on a small range of hydrating products marketed under the name "Lemoniada do wlosow" (Hair Lemonade), built around a fresh, citrus-scented positioning.

The brand remains active, though its distribution is unusual: its own webshop at raveme.pl is currently a holding page that directs buyers to independent sellers, chiefly the sister distributor Instalash [1]. As Instalash and RaveMe share the same founder, the brand is sold primarily through Instalash and a spread of Polish e-commerce retailers rather than through its own storefront.

Julia Kostera is a Polish social-media personality, born in 2003 in Wroclaw, who built her following on YouTube before becoming one of the members of the Team X creator collective. According to distributor and editorial accounts, the brand grew directly out of her own experience: after years of dealing with hair damaged, weakened and made brittle by bleaching, she developed a restorative line intended to address that problem [5]. An affiliate-network profile describes RaveMe as a hair-care brand founded by Kostera, specialising in products meant to nourish and revitalise hair [4].

The company frames its products as inspired by "the freshness and power of nature," a phrasing repeated across its retail listings.

RaveMe is owned by Instalash Sp. z o.o., registered at Al. Grunwaldzka 56 in Gdansk, which is also listed as the manufacturer on product packaging [1]. Instalash functions as both parent and primary distributor for the brand. No acquisitions or sister beauty brands beyond this relationship are recorded in the available sources.

At launch the brand introduced three products in the Hair Lemonade line: a shampoo, a two-in-one conditioner and mask, and a leave-in conditioner with heat protection, each themed around passion fruit [2]. An accessory set is also sold through the distributor. The formulas are described as drawing on passion fruit (maracuja) and jojoba oils enriched with shea butter, vitamin E and prebiotics, with the brand tagline "Lemoniada dla spragnionych wlosow" ("Lemonade for thirsty hair").

The company positions the range at drugstore pricing while promising professional-quality results, and directs it at a young audience — largely followers of Kostera and consumers with bleached or damaged hair. Product listings state that the shampoo contains prebiotics that may help maintain a healthy scalp microflora, and that the formula suits every scalp type; these are the brand's own descriptions rather than independent findings.

Coverage at launch came chiefly from the Polish beauty site Wizaz.pl, which reported on the new line in May 2024 [3]. The article noted early praise for the products' fresh, fruity scent and lightweight feel, but its main criticism was the pricing, which it judged high relative to the young target audience and to comparable products [3]. The shampoo was reported at a launch price of 38.90 PLN in that coverage; the distributor Instalash later listed it at 48.90 PLN [2].

RaveMe is active but small in scope, operating mainly within Poland with some cross-border availability through a Slovenian retailer. Its most recent clearly recorded activity dates to 2024, and it maintains social-media profiles under the handle @ravemejuliakostera. Because the brand's own raveme.pl storefront is inactive and sales run through third-party distributors, its direct retail presence is limited even though the products remain on the market.