Re-Born Hair Solutions

Re-Born Hair Solutions is a Swedish haircare brand based in Gothenburg. It builds its range around a patented combination of hyaluronic acid and keratin and markets itself under the idea of "skinification of hair" — applying the logic of skincare to hair products. The operating company behind the brand, Official Re-Born Hair Solutions AB, was registered in Gothenburg on 28 March 2022 [8]. The brand remains active, with a Valentine's-themed campaign, an ongoing newsletter and a 2026 copyright notice on its Swedish site [1].

The company sells directly through its own online store and through several Swedish retailers, positioning its products at the higher end of the haircare market. It describes its formulas as professional haircare "with scientific foundation and refined by performance."

The brand's public origin story leans on expertise rather than a specific founding date. Its site and retail partners describe Re-Born Hair Solutions as drawing on "40 years of expertise, advanced technology and scientific innovation" [2]. This figure is presented as accumulated industry knowledge rather than the age of the company: the corporate entity itself, Official Re-Born Hair Solutions AB, dates only to its March 2022 registration in Gothenburg, in the cosmetics, perfume and hairdresser-supplies sector [8]. Swedish business records list Silvija Ferari on the company's board, but no reviewed source names a founder for the brand.

Two related Swedish companies appear in connection with the name. The current contact page lists RE-BORN HAIRSOLUTIONS AB with organisation number 559372-8586 at Östergärde Industriväg 91 in Gothenburg [3]. An older policy page on the same site records a different address, Backa Bergögata 18 in Hisings Backa, which corresponds to a separate registered entity, Rebornhairsolutions AB (organisation number 559377-1248) [4]. Both are based in the Gothenburg area.

Re-Born Hair Solutions frames its central idea as the "skinification of hair" — the belief that hair deserves the same care and attention as skin. According to the company, it is "the first in the world to combine the two powerful polymer[s] hyaluronic acid and keratin" [7]. That pairing sits at the centre of the brand's messaging, which is built around taglines such as "Where Beauty Meets Science" and "Where Strength Meets Luxury."

The positioning is deliberately premium. Individual products are priced in the mid-to-upper hundreds of Swedish kronor, and multi-step sets reach into the low thousands, placing the brand in the prestige tier of retail haircare rather than the mass market.

The range is organised into a series of themed lines, including Smoothing, Repair, Color Save, Blonde Highlight, Healing, Amino Silk, Black Caviar, Styling and a Professional line. Among the products the brand highlights are The Smoothing Ritual, described as a treatment "created to visibly reduce frizz, provide deep moisture and transform dry, textured hair," and The Black Caviar Duo, a two-step routine aimed at nourishing and repairing dry, damaged hair. The Amino Silk line includes a repair mask and a leave-in repair cream.

The formulas centre on hyaluronic acid and keratin, supported by ingredients the brand lists such as Ceramide A2, Keravis, amino acids, sericin, Dead Sea minerals and argan oil. Re-Born Hair Solutions attributes its approach to what it calls a synergy of two registered patents, though it does not publicly detail their specifics [2]. The company describes the hyaluronic acid it uses as low molecular weight for better absorption, and says it can bind moisture up to a thousand times its own weight. It also states that its formulas are free of formaldehyde, registered in the EU cosmetic product database (CPNP), and cleared for the United States market [2].

Alongside its own direct-to-consumer store, which runs on Shopify and offers a choice of 24 country regions, the brand is stocked by Swedish beauty retailers including Lyko and Bangerhead [9][10]. The Bangerhead listing describes Re-Born as a haircare brand focused on hair transformation, and notes categories such as growth serums and nutritional supplements not shown directly on the brand's own Swedish site [10].

Re-Born Hair Solutions is active. As of 2026 its Swedish site was running a "LOVE YOUR HAIR BACK" Valentine's campaign, maintained a newsletter and carried a current-year copyright notice [1]. Its LinkedIn profile lists the company in the personal-care manufacturing sector with 11–50 employees and an operating status, while the Swedish business registry reports no employees on payroll — a discrepancy consistent with a small company that works with contractors or a lag in the registry. No awards, press coverage or controversies were found among the reviewed sources.