Re:Ingrid

Re:Ingrid is a Swedish vegan body-care brand built around refillable packaging. It sells directly to consumers through its own online shop, pairing moisturizing creams with reusable bottles that customers top up rather than throw away. The brand is active; its most recent public appearance was at the Formex trade show in Stockholm in August 2026 [7].

The brand's founding date is unclear. A Swedish business registry records Re:Ingrid AB as a limited company registered on 6 October 2011 [9]. All of the brand's consumer-facing activity, however — its first blog posts and product launches — dates only from March 2025 [7]. That gap suggests the 2011 registration belongs to an earlier corporate entity later repurposed for the refill line, rather than marking the body-care brand's actual start.

Re:Ingrid describes its range as vegan body care sold in refill format. The early product line, introduced through blog posts from March 2025, centres on a Hand Cream and Foot Cream described by the company as intensely moisturizing, and a Lemongrass "trio" of hydrating refills [7]. Alongside the creams, the brand sells the reusable containers themselves — pump bottles in recycled PET or glass — which customers refill instead of replacing.

The company frames its approach around four stated pillars: refill, good ingredients (Bara bra innehåll), reuse (Återbruk) and recycle (Återvinn) [4]. Its guiding line, in the brand's own words, is a wish to inspire "a slightly better everyday, without compromising on moisturized skin." The emphasis throughout is on simplicity — a small range of everyday products meant to reduce packaging waste without asking the customer to give up skin comfort.

Sustainability claims sit at the centre of Re:Ingrid's positioning. The company says that since its start it has aimed for a fully vegan assortment covering all of its products, noting one exception: a foot cream that contains honey and beeswax [3]. It also states that it is "100% against animal testing" [3].

The refill system is presented as the main environmental argument: according to the brand, a refill uses 60–80% less plastic than a conventional pump bottle [4]. Bottles are made from recycled PET or glass, shipping cartons are FSC-certified, and the company says it maintains a supplier code of conduct and belongs to Sweden's producer-responsibility organization, NPA [3]. No third-party beauty or cosmetics certifications are documented.

Re:Ingrid is an active, owner-run Swedish company selling directly to consumers online. Its visible activity has been continuous since March 2025, and it exhibited at Formex in Stockholm in August 2026 [7]. No awards, editorial press or ownership changes are on record — consistent with a small, recently launched independent brand.