RELIQT

RELIQT is a German natural-cosmetics company based in Coppenbrügge, a small town in Lower Saxony. It sells a single product line: plant-based hair dyes, or Pflanzenhaarfarben, made from finely ground botanical powders rather than synthetic colourants. The company trades as RELIQT UG (haftungsbeschränkt), a limited-liability micro-corporation registered with the district court of Hanover [8].

The brand is young. Its own pages give no founding date, referring instead to the founders' "decades of expertise" in the hairdressing trade [2]. The RELIQT UG legal entity was first entered in the commercial register on 7 May 2024, which places the company's formal founding in 2024 [8]. The two figures behind it are Janina Biester and David-Roberto Jokisch, listed as managing directors in the company's legal notice [3].

RELIQT presents itself as the work of a team with roots in salon work — "over 20 years" of hairdressing experience, according to the company — combined with experience in developing and distributing natural care products [2]. That professional-salon background carries into how the brand positions itself, addressing hairdressers directly with the tagline "Von Experten für Experten" ("from experts for experts") and inviting salon partnerships alongside its direct-to-consumer sales.

The range consists of eight hair-colour shades sold in 100-gram packs, among them Goldblond (gold blonde), Kupfer (copper), Rubinrot (ruby red), Nussbraun (hazelnut brown) and Schwarz (black). The formulas are built from botanical powders long used in traditional hair colouring: henna and indigo, alongside senna, amla, bhringraj, brahmi, tulsi, moringa and green tea, with the exact blend varying by shade [9].

The company frames these dyes as a gentle alternative to conventional colourants, describing them as free of synthetic dyes, fragrances, preservatives, silicones and ammonia. It explains the colouring effect as finely ground pigments bonding to the hair and coating it like a protective layer. The brand roots this approach in a long history, noting that the ancient Egyptians already relied on henna and indigo, and summing up its positioning with the line "Kosmetiktradition in ihrer natürlichsten Form" ("cosmetic tradition in its most natural form") [2].

RELIQT's hair dyes are certified COSMOS Natural, a European standard for natural cosmetics, and the company states they are of 100% natural origin [1]. The powders are produced in India, which the brand describes as where "nature works most powerfully," combined with what it calls high German quality and hygiene standards [2].

The products are also described as vegan, though the source for this differs from the brand's own German pages. RELIQT's website emphasises natural and plant-based formulation without using the word "vegan" on the pages examined [4]. The claim is consistent with the purely botanical-powder formulation, but the explicit wording comes from the retailer rather than the manufacturer.

The company sells directly through its own webshop, with shipping to Germany and Austria, and pursues a business-to-business channel aimed at hair salons. Alongside its shop, RELIQT publishes an advisory blog on plant-based hair colouring, covering topics such as covering grey hair and preparing for a botanical dye.

RELIQT is active. As a company registered only in May 2024, it is an early-stage indie brand rather than an established house: it operates a running webshop with a current catalogue, maintains its blog, and its shop carried a Händlerbund buyer-seal trust certificate issued in 2025 [11]. No Wikipedia entry or independent editorial coverage of the brand was found, which is consistent with its size and age.