Remilia Hair

Remilia Hair is a direct-to-consumer haircare brand best known for the Cosmocap, a single-dose hair serum sold in biodegradable capsules. The company frames daily haircare as a restorative wellness ritual, pairing clinically tested formulas with recyclable, plant-based packaging. Third-party sources place its founding in 2017 [12], and business databases record it as a United States company headquartered in West Hollywood, California, though the brand's own storytelling emphasises Italian origins. The range has since grown from the original serum into shampoos, conditioners, masks, a leave-in treatment and a hair brush, sold through the brand's website and an official Amazon storefront.

The brand remains active. Recent product launches, international shipping to more than 40 countries and a planned 2026 launch with the Canadian retailer Loblaw all point to an operating, expanding business.

Remilia describes its beginnings as an Italian idea: a single-dose hair serum capsule designed for travel. According to the company, it was "the first to manufacture biodegradable haircare capsules — no plastic, no gelatin," a format it says grew from a travel essential into a daily habit for thousands of customers.

The company's legal and operational base sits elsewhere. Business databases and the founder's LinkedIn profile record Remilia as a United States company headquartered at 8581 Santa Monica Blvd in West Hollywood, California, with manufacturing split between facilities in California and Italy [13]. In this reading, the "Italian roots" narrative describes the product concept and an Italian production site rather than the company's country of registration; the United States is treated here as its country of origin as a business.

Founding details are not stated on Remilia's own website and are drawn from secondary sources, which broadly agree. A United Kingdom retailer brand page and several business databases date the founding to 2017. Eliran Luzone is consistently listed as founder and chief executive across LinkedIn and business databases [14]; RocketReach additionally names Natalie Zinder as a "CEO and Founder," so a co-founder role is possible but unconfirmed [13].

The Cosmocap Daily Hair Serum is Remilia's signature product and the item most often reviewed by third parties. It is a lightweight, travel-oriented serum built around keratin amino acids, hydrolysed silk protein and provitamin B5, sold as thirty compostable capsules in a glass bottle with a wooden cap. The brand positions it as a frizz-control and shine treatment, and its central design feature — the biodegradable capsule — recurs across coverage of the brand.

The wider line extends the same approach into everyday washing and conditioning. It includes the Green Goddess Shampoo, described by the company as a fully vegan, rosemary-oil formula that removes build-up; the Green Coco Hair Mask, a deep-conditioning treatment; the Rice & Shine Leave-In Conditioner; and the Vegan Lush Brush. Remilia groups a set of named ingredient systems under its formulation story, including a micro-encapsulation technology behind the Cosmocap and several protein and amino-acid complexes used across the range.

Remilia leans heavily on clinical framing. Product pages cite results such as "2.6X less breakage" and a full participant panel reporting improved shine and softness after one use of the Cosmocap, and up to an 18% increase in hair count after 24 weeks for the Green Goddess Shampoo, attributed to a 1% panthenol concentration. Independent reviewers have echoed a brand claim of a 43% reduction in frizz and breakage after a single use [11]. One sponsored review noted that the serum contains silicones, a point the brand does not dispute, and cautioned that the formula could feel heavy on fine hair [10].

Remilia's stated intention is "to turn daily haircare into a restorative ritual," borrowing the language of wellness retreats and spa treatment for a home routine. The company summarises its approach as "high performance, higher standards," describing each product as a balance of clinical innovation, strict formulation rules and sustainable thinking. Its taglines, including "Retreat Your Hair," reinforce a positioning that sits at the intersection of clean beauty and slow, ritualised self-care.

The brand also markets itself on formulation restraint. It says its products are free from sulfates and parabens, gluten-free, cruelty-free and never tested on animals, and states that its formulations exclude more than 1,500 questionable ingredients — among them phthalates, mineral oil, formaldehyde and talc. Remilia describes its formulas as EU-certified and dermatologically tested. It has not listed formal third-party certifications.

Environmental packaging is central to how Remilia presents itself. The company says its Cosmocaps are fully biodegradable, made from corn starch and seaweed rather than plastic or gelatin, and that its bottles use recyclable, post-consumer recycled materials. It also cites a partnership with CleanHub aimed at removing plastic waste. A United Kingdom retailer relays the brand's own description of itself as a "zero-waste company" [12].

Coverage of Remilia has come mainly from beauty reviewers and trade press rather than major awards. The trade publication Cosmetics & Toiletries reported on the brand's keratin-based Cosmocap serum [15], and the direct-to-consumer brand directory Thingtesting maintains a profile and review page for it [16]. Editorial reviews of the Cosmocap have been broadly positive, praising its detangling, frizz reduction and travel-friendly capsule format, with the serum described as the brand's best-known product.

Remilia Hair is an active, United States-based direct-to-consumer haircare company. It sells through its own site and an official Amazon storefront, ships internationally to more than 40 countries. Recent activity includes new product launches such as the Green Coco Hair Mask and Vegan Lush Brush, a current 2026 site copyright, and an onboarding with Loblaw Companies in Canada for a planned launch in the summer of 2026 [14].