Room 1015

Room 1015 is a French niche fragrance house founded by Michael Partouche, a trained pharmacist and musician who works under the name "Dr. Mike" [1]. The company is registered in Paris as a société par actions simplifiée and operates from the city's 8th arrondissement [3]. Its name comes from room 1015 of the Continental Hyatt House hotel in Los Angeles, a suite tied to the rock excesses of the 1970s.

The brand describes its output as an "olfactory counterculture," pairing perfumery with the imagery of punk, rock and alternative art. It remains active, with several fragrance launches recorded across 2024 and 2025 and a live direct-to-consumer store [9].

Room 1015 was created by Michael Partouche, who moved from a background in pharmacy into perfume-making and music. According to the company, Partouche is "a musician at heart and a trained pharmacist," and he built the house by merging those two paths [1]. Editorial profiles describe him as a guitar player in London rock bands before he turned to fragrance.

Sources place the brand's founding in 2014 [5], though its first fragrances are recorded as launching in spring 2015 [12]. The brand's own site does not state a founding year.

The name is drawn from a specific place: room 1015 of the Continental Hyatt House in Los Angeles, nicknamed the "Riot House" for the behaviour of the touring musicians who stayed there in the 1970s. The company says it takes inspiration from "this legendary hotel room, setting for some of history's most famous excesses" [1]. That conceptual origin — a Los Angeles hotel room, with the brand also described in editorial coverage as "imagined in Sweden" — is distinct from the company's corporate home: the operating entity is registered in Paris, and its products are manufactured in France [5].

Room 1015 positions itself around individuality, rebellion and self-expression. The company says it makes "fragrances that celebrate individuality and reject conformity," framing its range as "an olfactory manifesto that oscillates between rebellion, love stories and self-expression" [1]. Editorial coverage summarises the house's ethos as blending "the punk movement, artificial paradises, surf culture, meditation, and other expressions of freedom and rebellion."

The brand trades under the tagline "Scents of Nostalgic Freedom" and the descriptor "Olfactory Counterculture." Partouche has summarised the brand's idea of perfume in three words: "Wearable Story."

The house works chiefly in fragrance, across an eau de parfum line, extrait de parfum, discovery sets and a small set of accessories. Its catalogue includes scents such as Wasabi Klub, Poppy Riot, Sonic Flower and Purple Mantra alongside its better-known releases.

Electric Wood, one of the signature compositions, is built around cedarwood, oak wood, sage, lemon and musk, and is tied to Partouche's account of receiving his first Gibson guitar at age eleven. Cherry Punk, launched in 2019 around a distinctive cherry note, gained a wider audience during the 2020 pandemic lockdown [6]. Wavechild, a later eau de parfum featuring watermelon, was co-created with the perfumer Jérôme Di Marino [6].

Room 1015 has worked with several noses across its range, including Di Marino, Jérôme Epinette, Serge de Oliveira, Anne-Sophie Behaghel and Amélie Bourgeois. The brand also connects music to its releases: Partouche collaborates with London-based musician Pat Dam Smyth on original campaign music under the name Death Drive.

Room 1015 has been profiled by the fragrance publication Fragrantica, which has covered its new releases and featured the house in niche-perfumery writing. The brand has also presented at Esxence, the international niche-perfumery trade show, where it showed three "selected tracks," as reported by Basenotes [11].

The company sells directly through its own site and works with a dedicated United States distributor, alongside retailers in the United Kingdom, Australia, the Middle East and elsewhere in Europe [2]. Products are manufactured in France [5].

Room 1015 is active. It operates as a French SAS in Paris with a live e-commerce site and active Instagram, TikTok and Facebook channels. Its most recent recorded activity includes several 2024–2025 launches — Wavechild, Love-O-Matic, Jasmine Freak and an Electric Wood extrait — together with its trade-show presence [9].