Rumble59

Rumble59 is a German denim and lifestyle label founded in 2007 in Essen, and the maker of the Schmiere range of hair pomades and grooming products [5]. The company operates under Red Hot and Blue GmbH and builds its identity around rockabilly and greaser culture, applying that same aesthetic to clothing, accessories and men's grooming [5].

Its presence in the beauty market rests on Schmiere, a pomade line added in 2009, two years after the denim label began. Schmiere is made in Germany and sold through the company's own online shop alongside third-party retailers. The brand remains active, with a current product catalogue as of 2025.

Rumble59 launched in 2007 in Essen, Germany [5]. One of its co-founders, identified on the company's site by the first name Jan, has handled the label's graphics and visual identity since the start; the company links his interest in classic American cars and rock'n'roll to the brand's look [2]. A second figure, Mareike, joined in 2010 and leads product development, design and production coordination [2].

The grooming side of the business grew out of the clothing. According to the company, Schmiere was established in 2009, "two years after Rumble59's founding," out of a focus on authentic greaser hairstyling; it says it researched fragrances, tested consistencies and settled on colours before releasing three initial varieties [3].

Schmiere is built around pomade. The line spans oil-based pomades in several hold strengths — soft, medium, hard and rock-hard — as well as water-based pomades and a small beard-care selection of shaving soap, aftershave and beard oil [3]. The company presents a raven with black plumage as the trademark of the pomade line, with parrots later added as emblems for the water-based products [3]. Rumble59 states that Schmiere is made in Germany [2].

The company describes Schmiere as "pomade in its original form" and frames it as "rock'n'roll style for today's rebels" [2]. The wider label leans on a self-styled formula — "30% Rock'n'Roll, 10% Vintage, 15% Pin Up, 15% Rebel, 40% Denim" — and carries the tagline "Denim without a cause" [1]. The grooming line is positioned around a classic quiff-and-pompadour look, with the company stating that "everyone has the right to a handsome quiff" [3].

An early write-up came from the vintage-hairstyling blog Vintage Hairstyling in 2010, which reviewed Schmiere across five hold strengths and described the products as "high quality" [4]. In 2025, the sustainability directory COSH! profiled the brand, recording its Essen origin and noting that its denim is produced "without chemical additives or bleaching agents"; the same assessment observed that the company "does not provide sufficient transparent information" on its supply chain and manufacturing [5].

Sustainability claims attach mainly to the apparel line rather than the grooming products. COSH! records that Rumble59's denim is made without chemical additives or bleaching agents and points to a durability-focused, slow-fashion approach, while also flagging gaps in disclosure around facilities, supply chain and packaging [5]. No comparable sustainability claims are documented for the Schmiere grooming line.

Rumble59 is active. The Schmiere grooming line is sold through the company's own English-language online shop and through third-party retailers, and both the product catalogue and the company's stated leadership are current as of 2025.