SA.AL&CO

SA.AL&CO is an Austrian skincare company founded in Vienna in 2015 by Istvan Laszloffy and Michael Sarnitz, who, according to the company, met in a Vienna café before deciding to build a skincare range around ethically sourced natural ingredients from the Austrian Alps [2]. The brand's products are manufactured in Tyrol using local alpine spring water, and its numbered range spans face care, body care and deodorants sold under the tagline "Made at the foot of an alpine glacier."

The company began as a men's grooming brand and repositioned itself as gender-neutral in 2022. It remains active: its online store lists a full catalogue alongside a Q2 2026 pre-order page, and it reports distribution through hundreds of stockists internationally.

The name combines the founders' surnames with an ampersand and "CO." SA.AL&CO explains that the "&CO" stands for "the work not only of its founders, but also of those who contributed through thoughts, advice, and hard work." Laszloffy came from a family-business background with an interest in skincare, and Sarnitz from strategy consulting; together they set out to make, in the company's words, "a skincare company with products based on ethically sourced natural ingredients, produced in the Austrian alpine region" [2]. The business is headquartered in the 12th district of Vienna and operates as SA.AL GMBH.

In 2022, Dr. Charlotte Laszloffy joined as managing director, a step the company frames as its conversion into a family company [2].

The range grew gradually after its 2015 launch. SA.AL&CO records adding a hand wash in 2018, redesigning its website in 2020, and undertaking a broader change in 2022, when it rebranded to a gender-neutral positioning and expanded the line with several new products [2].

The company states that its mission is "to create innovative, natural, and sustainable skincare products." Its formulations are built around what the brand calls "crisp alpine spring water" drawn near its production site, supplemented by natural ingredients and alpine herbs. Products are identified by number rather than descriptive names — for example the 041 Hyaluronan Face Cream and the 011 Men's Hair & Body Wash.

The brand's early identity centred on men's grooming. A 2022 feature in Wallpaper\* described it as "a skincare company from Vienna catering for the style conscious and environmentally savvy man," pitched as an alternative to grooming products with "overpowering scents and stereotypical formulas" [6]. That article predated the unisex repositioning adopted the same year.

SA.AL&CO's homepage lists 14 individual products, including face creams and balms, body washes and lotions, hand care, and three deodorant variants such as the 052 Alpine Herbs Deodorant [1]. An older summary put the range at 12 products; the current homepage grid shows 14 [1]. Signature items include the 041 Hyaluronan Face Cream and the 032 Rehydrating Face Balm. Hyaluronic acid and regionally grown alpine herbs feature among the stated hero ingredients.

The company positions its packaging as central to the product. It says its brushed-aluminium containers use "99% recycled raw materials" and are "100% recyclable" indefinitely. In the Wallpaper\* feature, the containers were described as being hand-inscribed with the batch and bottle number and, on gifts, a personal dedication [6].

Manufacturing takes place in Tyrol at Pure Green GmbH, which SA.AL&CO describes as "Austria's largest manufacturer of purely plant-based natural cosmetics," in the Ötztal valley using spring water from the neighbouring mountains. The company cites recyclable aluminium packaging produced with a local partner, TUBEX, and regional ingredient sourcing where possible as expressions of its sustainability approach.

The brand states that all its products are vegan-certified by The Vegan Society and natural-certified under NatCert, a seal it attributes to its Austrian manufacturer; it also lists COSMOS certification [2]. It notes that its products are not organic-certified, explaining that it "did not seek any additional organic certification" despite using many organically certified ingredients. Independent third-party verification of the cited certification badges was not available beyond the brand's own site.

Wallpaper\* published a feature on SA.AL&CO in November 2022 [6]. The company's homepage also lists Forbes, GQ, Monocle and Süddeutsche Zeitung among outlets that have featured it, though those mentions are not independently verified [1].

SA.AL&CO is active. Its website carries a full product catalogue and a Q2 2026 pre-order page, and it maintains social channels on Instagram, Facebook and YouTube [1]. The company reports distribution through "400+ locations across 25+ countries," while its top-stores page gives a lower figure of "350+ stores across 20+ countries"; the brand notes the homepage figure is likely the more current of the two [2][4]. Named stockists include retailers in Austria, Estonia and Russia. Its products are also distributed in Sweden.