Saphira

Saphira is a United States haircare company built around minerals from the Dead Sea. Based in Hollywood, Florida, it produces salon-professional and at-home hair products under the tagline "Where haircare Begins," and the brand markets itself as the first salon-professional line to use the 26 minerals of the Dead Sea. It was founded by Saphira Greenberg together with her husband, Aviad Greenberg. Sources place the company's formation in 2011 [8], while its public debut came the following year.

The brand remains active. It runs a consumer e-commerce site alongside a separate professional division, maintains a network of salon partners, and reports distribution across dozens of countries as of 2026.

Saphira Greenberg traces the idea to her teenage years in Israel, where she became interested in the minerals of the Dead Sea. Her account, given in several interviews, describes a beauty industry aimed at women but largely run by men, and a wish to build something of her own. "I decided to take my wedding money and create my Professional Mineral Hair Care Brand, Saphira," she said [7].

Aviad Greenberg, who grew up in the beauty industry, backed the plan and agreed to put the couple's wedding funds toward the first formulas. According to one editorial account, the pair hand-filled 48 bottles, packed them into a suitcase, and pitched them to salon owners in New York [9]. Greenberg's parents, Aviva and Joel Tessler, later joined the company as well.

There is a documented soft conflict over the founding date. Corporate and editorial sources cite 2011 as the year the company was formed [8][11]; the brand's own narrative often points to 2012, the year Saphira launched at the Cosmoprof North America trade show in Las Vegas [7]. The 2012 date corresponds to that public launch rather than the company's formation.

In 2014, founder Saphira Tessler-Greenberg was named one of Salon Today's Women of Vision, an industry recognition for salon leadership [13].

Saphira operates as an independent company; no parent company is disclosed on its sites, and a corporate listing describes it as a small firm of roughly two to ten employees with no identified owner beyond its founders [11]. There are no recorded acquisitions.

The company runs two storefronts: a consumer site, saphira.com, and a salon-only professional division at saphirapro.com, marketed as "Saphira Professionals." Both belong to the same brand.

The company frames its identity around the idea that "each person has her/his own unique 'minerals' or beautiful qualities," and encourages customers to "find the minerals from within" and contribute to their communities. Alongside this, Saphira presents itself as a female-founded business with a mission it describes as helping people "feel beautiful inside and out" while giving back through beauty.

That charitable emphasis is stated concretely: the company says it dedicates 10% of monthly proceeds to causes focused on at-risk children and women's empowerment [7]. Its products are positioned as clean beauty, described by the company as vegan, cruelty-free, sulfate-free, paraben-free and gluten-free.

Saphira's range is organised into hair-type lines, including Healing Repair for dry and damaged hair, Divine Curls for wavy and curly hair, Mineral Moisture, Mineral DeFrizz, and Volume Boost, plus a Mineral+ supplements line. Nearly every product carries a "Mineral" name, and some retailers list the range under a "Saphira Mineral" label. Named bestsellers include the Healing Repair Mineral Shampoo and the Healing Repair Mineral Drop, alongside the Healing Repair Mineral Mud.

At the centre of the line are what the company calls its 26 Dead Sea minerals, drawn from what it describes as the lowest spot on earth. It highlights zinc, selenium and magnesium for their scalp benefits, and lists further ingredients such as hyaluronic acid, keratin, diamond powder and mineral-rich clays including nontronite, illite and kaolin. The brand markets a proprietary "Cortex Repair Technology," which it says targets the cortex, the inner core of the hair shaft, to strengthen hair from the roots.

Saphira publishes several performance figures from its own materials, including claims that 97% of women reported improved hair and scalp health and that 190% more hydration was measured [3]. As with other brand-stated results, these figures come from the company rather than independent testing.

Production is tied closely to Israel: according to one editorial profile, the founder oversees her entire production chain there, including labelling and packaging [9].

Beyond the 2014 Women of Vision honour, Saphira has been the subject of trade and regional press. The industry site Behindthechair.com profiled Greenberg as a founder building a brand from the Dead Sea, and The Jerusalem Post covered the line's entry into the Israeli market.

Saphira is an active, US-headquartered brand. It maintains an operating e-commerce site with multiple listed bestsellers, an ongoing salon-partner program, and a professional division, and it reports distribution across a large number of countries. The exact figure varies by source: a more recent editorial account cites more than 60 countries [9], while an earlier interview gave more than 50 [7]. Its headquarters is listed as Hollywood, Florida, on the company's own site [2], though a corporate directory records an earlier address in Coral Springs, Florida [11]; both are in South Florida.