Seapuri

Seapuri is a South Korean haircare brand built around scalp care and seawater-derived ingredients. It treats the scalp as skin, applying a skincare-style approach to hair health, and reached wider attention through its Scalpy Hair Serum, a scalp ampoule that became a bestseller on the Asian beauty retailer YesStyle [9]. The brand is owned by the Korean company Irisbright, one of more than twenty brands in its portfolio [8].

Though its products are made in Korea, Seapuri runs an English-language US storefront through a Delaware-registered entity, IRISBRIGHT US Inc, and expanded into North America around 2024. The brand is active and scaling quickly: in 2025 it won three industry awards, and its parent company reported strong growth into 2026 [8].

Public sources do not record a specific founding year for Seapuri itself. Its parent, Irisbright (led by CEO Minwook Kim), was founded in 2020 and by early 2026 owned more than twenty brands [8]; that 2020 date refers to the parent company rather than to the Seapuri brand, which appears to be more recent and entered the North American market only around 2024 [8]. The country of origin is South Korea, confirmed both by retail descriptions of Seapuri as a "Korean beauty brand" and by the US storefront's own terms, which state that disputes are governed by "the law of the Republic of Korea" [6].

The origin of the name is described slightly differently across sources. YesStyle explains it as a combination of "Sea" and "Purity" [9], while the Korean business outlet Asia Business reports it as a compound of "Sea" and "Purify" [8] — a minor wording difference likely arising in translation. Either way, the name points to the brand's central idea: marine ingredients and clean, purified formulas.

Seapuri's positioning rests on the premise that hair health begins at the scalp. "Healthy hair actually begins at the scalp," the company states, adding that most routines "still focus only on the hair" while Seapuri "start[s] with the scalp." It frames its formulas as "skincare-inspired... reimagined for the scalp," describing an approach it and the surrounding press call the "skinification of hair" — the idea that the scalp should be cared for like facial skin [8]. Under the tagline "Hair longevity starts with scalp," the company presents its products as gentle, effective and precise, and pairs them with applicators designed to deliver product directly to the scalp.

The brand's core line centers on scalp and hair care, including the Scalpy Hair Serum (also described as a scalp ampoule), the Scalpy Bubble Tonic, a Root Vital Volume Shampoo and a Root Vital Detangle Treatment. According to retailer descriptions, its formulas draw on deep ocean water rich in minerals such as magnesium and calcium, alongside ingredients including dexpanthenol, L-menthol, salicylic acid and hydrolyzed keratin. The company says it sources seawater from unpolluted areas and filters out impurities, and YesStyle notes that its products are "100% made in Korea" [9]. Beyond scalp and hair care, YesStyle reports that Seapuri also offers skin care and body care lines.

The Scalpy Hair Serum is the brand's signature product. In a Beauty Lab review, YesStyle described its cooling formula of dexpanthenol and menthol as hydrating the scalp and reducing irritation, with hydrolyzed keratin and salicylic acid to exfoliate and limit dandruff, and highlighted its triple-ball roller applicator. The serum has held a top position on YesStyle's bestseller list [10].

In 2025 Seapuri received the Amazon Top Brand Award (Rookie Prize), the TikTok UGC Most Viral Moment Award, and the Olive Young 2025 Global Trend Rookie Award — the last from the major Korean beauty retailer Olive Young [8]. Asia Business framed the three wins as a "triple crown" achieved about a year after the brand entered the North American market [8]. Its parent Irisbright reported sales of roughly 116.2 billion won in 2024, with an average annual growth rate of around 150 percent [8]; that figure covers Irisbright as a whole rather than Seapuri alone.

Seapuri is active. As of early 2026 it maintained a live US storefront and accounts on Instagram, TikTok and YouTube, and was the subject of a February 2026 press feature on its 2025 awards [8]. The brand is positioned within the K-beauty and "scalp-care-as-skincare" trends and describes itself as an emerging Korean haircare label expanding internationally.