Setarè

Setarè is an Italian organic-cosmetics brand based in Florence, in the Tuscany region. It presents itself as a meeting of two traditions: recipes drawn from ancient Persian texts and the artisan know-how of Tuscan manufacture. The company was founded by Alì, who is of Persian origin, and Cristina, who is Tuscan; according to a retailer profile, the two met and started the brand after training as pharmacists [9]. Its name is Persian for "star" — a word the company says was also given in antiquity to women noted for their strength and their social, political or artistic contributions [2].

The brand remains active. Its website carries a 2025 copyright and runs a live shop with euro and US-dollar pricing, and its telephone line lists weekday operating hours [7].

Setarè describes its origin as a union of Persian culture with Italian craftsmanship, producing what it calls certified organic cosmetics "of the highest quality in Tuscany following the formulas reported in Ancient Persian Texts" [1]. The stated mission, as summarised by a third-party retailer, is to "combine centuries-old Persian tradition with the most modern cosmetic technologies" to make natural and sustainable products [9]. Its tagline sets the same two poles: "inspired by ancient Persian texts, produced by the great Tuscan craftsmanship" [1].

The company frames itself within eco-bio, or clean, beauty. It says its formulas use only raw materials from biodynamic, organic and wild sources, and exclude petroleum derivatives, parabens, formaldehyde, silicones, aluminium salts, artificial colourants and ingredients of animal origin. Setarè also states that its products are not tested on animals and are suitable for vegans, and that nickel and heavy-metal content is kept below 0.0001% [3]. Production is described as taking place in small batches to keep the products fresh.

Setarè's range spans skincare, body care and hair care, organised into several collections. Nice Aging is positioned around lifting and regeneration, built on lactobionic acid together with rice ferment and probiotics that the company says help rebalance the skin's microbiome. Longevity-C is a brightening and anti-dark-spot line centred on liposomal vitamin C, copper and saffron; the brand states that its microencapsulated vitamin C raises the skin's uptake of vitamin C 1,540 times [4]. Purify targets blemish-prone skin with salicylic acid, niacinamide, and burdock and sage extracts.

Two further lines round out the catalogue. Cashmere is aimed at very dry and sensitive skin, using ingredients such as date-palm oil and cashmere protein, while Tradition gathers the brand's cleansing and body- and hair-care staples — micellar water, liquid soap, body lotion, shampoos and conditioner — in what the company calls "100% ecobio certified" formulas [8].

The brand sells directly through its own webshop and reaches customers through a network of retailers, chiefly Italian eco-bio and pharmacy stockists. Some wholesale and export presence extends its light international reach, though its core market is Italy.

Independent editorial coverage of Setarè is limited. On its own press page the brand lists a 2020 feature in the Italian daily La Repubblica covering its Longevity-C facial treatment and serum, alongside its hair-care products [5]. Most other mentions the brand cites come from Italian bio-beauty bloggers and social media rather than major beauty press.

Setarè is an active, single-country brand centred on Florence and the wider Tuscany region. The most recent datable signal from its own site is a 2025 copyright notice, with an operating webshop and listed contact hours; the latest dated external press reference is from 2020 [5][7].