Simone Andreoli

Simone Andreoli is an Italian niche perfume house founded in 2014 by the perfumer of the same name together with business partner Alberto Gaiti [1]. Based in northern Italy, in the town of Carpi in the Province of Modena, the company builds its entire catalogue around a single idea it calls the "olfactory diary" (Diario Olfattivo): each fragrance is treated as an entry in a personal travel journal rather than an abstract composition [2].

The brand remains active, with an ongoing stream of new launches, an engaged social following, and distribution through specialist niche retailers across Italy, the United States, Austria and the Nordics.

Simone Andreoli was born in 1990 in Carpi, in northern Italy [3]. According to accounts reproduced by several retailers, his interest in scent began at age eight during a family visit to perfumer workshops in Provence, and deepened through later travels, including trips to the Middle East. He went on to train in classical perfumery in Grasse before establishing the brand [3].

In 2014 he founded the house, then styled Simone Andreoli Profumi, in partnership with Alberto Gaiti [1]. Most sources place the founding in 2014; one records 2015 as a launch year, a discrepancy noted here for completeness [1]. Andreoli is credited as the sole nose behind every fragrance, an arrangement the brand's retail partners frame as a matter of complete artistic control.

The defining concept is the olfactory diary. One authorized retailer summarizes it this way: "At the heart of Simone Andreoli lies a singular concept: the olfactory diary. Each fragrance is conceived as an entry in a personal travel journal, capturing not abstract ideas but concrete moments — a sunset over Malibu Bay, a night in the Oman desert, the volcanic heat of Maui's black sand beaches." The idea is framed less as a marketing device than as a way of working: the company presents travel as "no longer just a path to a place, but introspection, research and knowledge," with scent standing in for pen and notebook. In his own words, Andreoli has described the practice as telling "moments of life, personal fragments with the art of perfume" [4].

The house positions its scents as timeless and genderless, built from what it calls "exclusively noble raw materials" and animated by a "young, wild, and free" spirit [1]. According to the brand, its compositions favour original olfactory combinations "which are not influenced by passing fashions," with raw materials selected to meet strict quality standards. Retail partners describe the results as joyful and often tropical, with a sophistication that, as one specialist puts it, "doesn't take itself too seriously" — pitched as an alternative to mainstream designer fragrance. Pricing sits in the luxury niche range, with full bottles reported at roughly €145–€185 for 100 ml.

Fragrances are organized into named chapters that echo the diary theme, such as Verses of Life, Poetry of Night and Chapter of Soul. Recurring materials include incense, leather, styrax, cashmere, Bulgarian rose, guaiac wood, myrrh and sandalwood [5]. The line leans heavily on high-concentration formats: most releases are offered as Eau de Parfum Intense, while select compositions such as Eterno are made as Extrait de Parfum with a higher oil load for longer wear.

Among the frequently cited fragrances are Malibu – Party in the Bay (lime, coconut, sugar, rum and sandalwood), Leisure in Paradise (coconut milk, vanilla, papaya and pineapple), Born from Fire (tropical vanilla, spices and woods), and Mandorla Del Sud, described as capturing almond trees in bloom under the Sicilian sun. Others follow the diary premise to specific places: Deep Island draws on the sacred Japanese island of Miyajima, moving from mineral freshness into myrrh, musk, incense and vanilla; Camouflage evokes the nights of Dubai; and Smoke of God is built around desert journeys, combining incenses from Oman and Somalia with wormwood and West Indies sandalwood. The company states that every fragrance is made entirely in Italy [3].

The brand's 2024–2025 release Leisure in Paradise was covered by the fragrance publication Fragrantica [6]. Within specialist circles, one perfumery profile characterizes the house as "a cult discovery among niche fragrance lovers, known for distinctive, emotional, and creatively fearless creations" [4].

Simone Andreoli is an operating brand. Its official Instagram account, @simone_andreoli_official, remains active with a following of roughly 34,000 and recent posts announcing new perfume launches [7]. Distribution runs through specialist niche fragrance retailers rather than mass channels, spanning markets including Italy, the United States, Austria and the Nordics, with the brand naming Marc Gebauer Lifestyle among its authorized retail partners. The company continues to introduce new releases as of 2025–2026. The official website returns a bot-protection error to automated access but is confirmed live.