Simply More

Simply More is a Polish natural-skincare brand built around a "less is more" philosophy: short ingredient lists, natural-origin formulas and plain-language communication about what goes into each product. Its tagline is "Skin care that works," and its range is limited to a handful of face-care items sold mainly direct to consumers through the brand's own web shops. The company markets itself as making "100% natural cosmetics created in Poland" [5].

The brand is small and founder-run, operating in Poland and expanding into the Benelux market. Its origins are placed in Poland by the brand's own materials, while the Dutch-language storefront is run by a separate operating company, "Home of Natural Beauty B.V." in Oldenzaal, set up for the Benelux rollout [4]. Simply More remains active, with promotions running on its Polish homepage into 2026.

According to the company, Simply More was created as a response to the information overload people face when choosing cosmetics, aiming to offer "a simple but effective solution for daily skincare" [2]. The brand's home market is Poland; retailers in Poland and Romania stock the line, and the company has more recently moved into Belgium and the Netherlands.

Sources differ on how to describe the brand's base. The Polish site presents Simply More as a Polish creation [5], while the Dutch consumer site is operated by Home of Natural Beauty B.V., a company registered in Oldenzaal near the Dutch-German border [4]. The Dutch entity functions as the Benelux distribution arm rather than the brand's founding company, which is based in Poland.

Simply More frames itself as part of a reaction against excess in the cosmetics market. "In a world of excess, we focus on simplicity," reads one line on its homepage. The company positions its approach not merely as "clean beauty" but as what it calls "clear beauty" — an emphasis on transparency about ingredients, their origins and their functions, and a stated refusal to hide behind obscure terminology [3].

That thinking extends to how the brand talks about buying habits. Simply More describes itself as "a cosmetics brand that encourages you to buy less," offering multifunctional products intended to work together so that customers need fewer of them. Its stated values center on minimalist formulas, natural high-quality ingredients, transparent communication and light textures.

The range is focused entirely on facial skincare and includes a face cleansing emulsion, two moisturizers — a standard face cream and a richer variant — and serums. Among the serums, the Zombie Serum is presented as an anti-aging product, and a vitamin C serum, "C You Never Serum," as an antioxidant and brightening treatment [1].

A recurring selling point is short, disclosed ingredient lists. The brand's face cream is marketed as a "100% natural" moisturizer made from ten ingredients, with a published INCI list naming jojoba oil, squalane, moringa-derived esters, Embelia Concinna leaf extract, tocopherol (vitamin E) and glycerin among them. The company reports that the cream was tested on 20 women aged 20 to 51 over four weeks, and states that 95% of testers confirmed it soothed irritation and reduced redness [9]. It also describes the formula as fragrance-free, dermatologically tested and suitable during pregnancy and breastfeeding, and aimed at sensitive or problematic skin, including conditions such as atopic dermatitis, rosacea and acne.

Simply More describes its products as vegan and cruelty-free and its formulas as fragrance-free, excluding synthetic additives [5]. The company says its ingredients are natural in origin — framing this as "not 99% or 98%, but all ingredients from certified sources" — and states that its raw materials carry Ecocert and COSMOS certifications [3].

Packaging is a further part of the positioning. The brand says it uses fully recyclable packaging made from a single material type, with bottles produced from a sugarcane-based material, and that it sources packaging from European suppliers in Poland and Germany to cut transport emissions. It ships in recycled paper and, in line with its "buy less" messaging, describes designing products to reduce overall consumption.

Third-party reception has come mainly from Polish beauty retail and review platforms. The retailer Topestetic aggregates customer reviews of the line, reporting an average rating of 4.8 out of 5 across 29 reviews [12], while the consumer platform Wizaż lists and tracks the brand's face cream and cleansing emulsion. The Polish skincare retailer Freeskin describes Simply More as a Polish natural-skincare brand.

Simply More is an active brand. Its Polish homepage carried a time-limited promotion valid into June 2026 and a 2026 copyright notice, indicating ongoing operation [5]. The company sells primarily direct to consumers through its own online stores, supported by wholesale distribution via Polish and Benelux retailers, and continues its expansion into the Benelux region through the separately registered Dutch operating company.