Sioris

Sioris is a South Korean skincare brand based in the Gangnam district of Seoul and made by ZENKOSMETIKOS Co., Ltd. [1] It works within the "clean beauty" strand of K-beauty, building simple formulas around naturally derived ingredients grown on Korean farms. The name is a compression of two English words, "simple" and "original" [8], a shorthand the company returns to across its packaging and marketing.

The brand was created by Isaac Han, who describes roughly a decade in the Korean cosmetics industry before starting his own line. [7] Editorial coverage has framed Sioris as part of the wave of vegan, sustainability-minded K-beauty that gained traction internationally in the early 2020s [6], and it remains active, selling through its own English-language store and a network of K-beauty retailers.

Isaac Han founded Sioris after an earlier career inside the Korean beauty business. In interviews he recounts studying graphic design in Vancouver, Canada, then returning to Korea and spending about ten years in the industry before setting out on his own. The founding premise, as he tells it, was to bottle "nature's nourishment" as simply as possible — a reading of the brand name he gives directly: "Sioris comes from SIMPLE and ORIGINAL." [7]

The company records its legal maker as ZENKOSMETIKOS Co., Ltd., with SEONGUK HAN listed as chief executive; the same person appears in editorial coverage under the given name Isaac Han. [1] No available source states an explicit founding or launch year, and none is asserted here.

Sioris operates under ZENKOSMETIKOS Co., Ltd., a company registered in Seoul. The brand presents itself as an independent Korean label rather than part of a larger group. No acquisitions or sister brands are recorded in the available sources.

The brand positions itself squarely in the "clean cosmetics" category. According to Sioris, its products use "simple ingredients derived originally from nature," with a stated aim to "deliver the freshest, cleanest and purest skincare products" and formulas carrying "no added synthetic coloring, fragrances, silicones or preservatives." [4] The house tagline, "simple + original," restates the same idea in miniature. [5]

Central to the approach is freshness at the point of harvest. Editorial coverage describes ingredients "harvested during [their] peak freshness and sourced from local, unpolluted farms in Korea," with the brand said to alternate seasonally between green plum water and yuja depending on when each is at its best. On what "clean" means in practice, the founder has said the line avoids "harmful or toxic" and "controversial" ingredients — naming phenoxyethanol, PEG-, PPG- and dimethicone among its exclusions — and one editorial account notes that, as is common for Korean brands, Sioris uses the U.S. Environmental Working Group's ingredient ratings as a benchmark. [7][8]

Sioris centers on skincare: mists, cleansers, ampoules, creams and serums rather than colour cosmetics. Its recurring lead product is the Time Is Running Out Mist, cited across editorial coverage as the brand's signature item. Other frequently listed products include the Drops of Omija Calming Ampoule, the Cleanse Me Softly milk cleanser, the Drops of Omija Calming Mist and a More Than lip balm.

The formulas lean on a set of plant-derived hero ingredients: omija (Schisandra chinensis), a berry the brand describes as five-flavoured and uses for its antioxidant properties; organic green plum water; yuja, a citrus fruit high in vitamin C; oatmeal; and centella asiatica.

Alongside its formulation claims, Sioris describes several packaging measures. The founder has said the brand uses recyclable PET and PP plastics and introduced eco-friendly two-ply paper packaging for its sheet masks [7], with the sheet material itself derived from eucalyptus-based Tencel. No third-party sustainability certifications are named in the available sources.

Sioris has drawn founder-focused editorial coverage rather than formal awards. L'Officiel Singapore ran an interview with Isaac Han in 2023 built around the brand's vegan, clean-beauty positioning [6], and the K-beauty outlet Ohlolly published a separate interview, "How Sioris Came to Be." The brand is also described in editorial coverage as vegan, cruelty-free, paraben-free and phthalate-free. [8]

The brand is active. It runs a live English-language e-commerce store carrying a current product range, maintains an Instagram presence, and was the subject of a 2023 founder interview; it is distributed internationally through K-beauty retailers, giving it a multi-region rather than single-country footprint.