Skin Fairytale

Skin Fairytale is a Slovenian natural-skincare brand founded in 2017 and based in Naklo, near Kranj [1]. It specialises in products for sensitive and problematic skin, positioning itself around the tagline "a solution for sensitive and problematic skin." The company remains active: it lists 2025 revenue of roughly 733,000 euros, one employee, and a status of "active" in the Slovenian business registry [2], and it published a blog post as recently as May 2026.

The brand grew out of a family need rather than a commercial plan. Its first product was created to treat a child's persistent skin problem, and the small home remedy expanded, over several years, into a broader range covering face, body, hair and scalp, and baby and maternity care.

According to the company's own founder story, Skin Fairytale began when its founder set out to treat her daughter Lučka's recurring diaper rash. Dissatisfied with the side effects of the pharmaceutical options she had tried — antibiotics, antifungal creams and corticosteroid treatments — she researched alternatives and developed a salve she called RashBalm Baby [3]. After sharing it with other mothers and receiving positive feedback, she built it out into a wider skincare line.

A Slovenian retailer's account of the brand instead describes the founding trigger as a son with atopic dermatitis [4]; the company's own "my story" page states it was her daughter and a case of diaper rash, and that account is followed here.

The public narrative centres on Katarina Fajfar as the brand's founder and face; the cosmedoc.si review, for instance, credits "Katarina from SkinFairytale" with creating the atopic-care line. The company registration lists two people: Katarina Fajfar as director and founder, and Matej Dimec as co-founder and authorised representative [5].

Skin Fairytale operates as SKIN FAIRYTALE d.o.o., registered in Naklo, Slovenia on 22 June 2017 [2]. The Slovenian business registry classifies it as a micro enterprise, reporting a single employee and 2025 revenue of about 733,000 euros. No parent company or acquisitions are recorded.

The company frames its approach as combining "nature and science" to deliver skincare for sensitive and problematic skin without what it describes as the long-term side effects of conventional treatments. Its stated mission is to help people "seeking effective solutions to skin problems without having to use products with long-term side effects." The line addresses conditions including atopic dermatitis, psoriasis, rosacea, acne and various forms of sensitivity, and its audience skews toward parents and adults managing these problems who are looking for alternatives to corticosteroid or pharmaceutical routines.

A reseller page describes the products as "100% natural, vegan, and plant-based" and free from parabens, mineral oils, silicones, preservatives, gluten, palm oil, lactose, lanolin and corticosteroids [4]. On animal testing, the brand states plainly on its own FAQ that its products are not tested on animals, "neither we as a brand nor our suppliers," while adding the caveat that it holds no official cruelty-free certificate [6]. The company presents itself as "Slovenian cosmetics that respects European legislation," and no formal third-party certifications are claimed.

The range began with RashBalm Baby and expanded across face care, body care, hair and scalp care, and a "Little One's" baby and maternity line. Recurring products include an Atopic Cream, a Cleansing Balm, a Growth Serum and a Sunscreen Lotion, alongside solutions targeted at specific skin conditions. The company says its products are dermatologically tested through independent laboratory testing in collaboration with a dermatologist.

Physical distribution is concentrated in Slovenia, through independent health and natural-goods stores and the dm drugstore chain nationwide [7]; the online shop ships internationally to more than 40 countries.

In 2019 the Slovenian cosmetic-ingredient review site cosmedoc.si assessed the brand's atopic line — its Atopic Balm, Atopic Cream and Protect Balm. The reviewers, who described themselves as "very critical" and initially doubted that cosmetic products could rival corticosteroid treatments, wrote that the products exceeded their expectations, particularly for relieving itching, and concluded: "you certainly have made our lives easier while battling with atopic dermatitis" [8].

Skin Fairytale is active. Its most recent blog post is dated 26 May 2026, and the Slovenian business registry lists the company as active with 2025 revenue of roughly 733,000 euros and one employee [2]. Operations remain single-country in scale, with physical retail limited to Slovenia and international reach coming through the brand's online shop.