Skoon

Skoon, marketed as Skoon Cosmetics, is a Dutch personal-care brand based in Naarden and operated by Kuypers Cosmetics [1]. It sells solid, plastic-free hair and body products — shampoo and conditioner bars, shower bars and aluminium-free deodorant — built around a positioning of natural, certified ingredients. The name plays on the Dutch word skoon, meaning clean, and the company sums up its approach in the tagline "natural clean & care."

The brand should not be confused with two unrelated entities that share the name: SKOON. Skincare, a direct-to-consumer skincare label founded in South Africa [7], and a Scottish art gallery at skoon.com. This article covers the Netherlands-based Skoon Cosmetics.

Skoon Cosmetics is run from Kobaltstraat 15-C in Naarden by Kuypers Cosmetics, the operating company registered with the Dutch Chamber of Commerce [2]. The brand describes itself in one Dutch review as "het merk van Nederlandse bodem" — a brand of Dutch origin [5]. Its founders are not named in the company's own materials. A business database lists the firm as unfunded and identifies Rob Van Der Leegte as its chief executive [4].

Skoon frames its mission simply: "Plastic-free is nice, but we also don't want chemicals in nature" [3]. The company says it aims for personal, natural skincare that is "active & effective, easy and comfortable to use," while treating the environment as important "from ingredient to product in the store." Its stated values centre on being plastic-free, certified natural, vegan and aluminium-free, and on avoiding chemical dyes and perfumes.

Rather than concentrate on any single product, Skoon spans hair, face, body, deodorant, accessories and gift sets. It positions itself as an affordable, sustainability-led indie label and sells both online and through third-party retailers in the Netherlands and wider European markets[5].

The catalogue is dominated by solid, water-free formats. Signature items include Solid Shampoo and Conditioner bars, a Solid Shower Bar, and a deodorant marketed as "Fresh to the Max." The company frames the solid format partly as a waste argument: it states that a single 90-gram Solid Shower Bar replaces the equivalent of three 250-ml bottles of shower gel [5].

Across its range Skoon draws on plant-derived ingredients such as spirulina, eucalyptus, menthol, aloe vera, green tea, argan oil, sweet almond oil and rose oil [5]. A reviewed conditioner bar was noted as containing almond milk and avocado, and a scrub bar apricot-kernel particles.

Sustainability is Skoon's core selling point. The company states its products are "100% plastic free," vegan and aluminium-free, that they are not tested on animals, and that its natural ingredients come partly from controlled organic agriculture [1]. It also says its cardboard packaging uses PaperWise material made from agricultural waste, which it describes as having a much lower carbon footprint than ordinary cardboard [1]. Independent Dutch reviews echo the plastic-free, certified-natural framing and note pH-neutral, cruelty-free formulations [5].

Coverage of Skoon has come mainly from Dutch beauty and lifestyle blogs. CooleSuggesties.nl reviewed the Solid Shower Bars in 2021, describing the brand as of Dutch origin and vegan [5]. BeautyGlow.nl reviewed the shampoo, conditioner and scrub bars, rating them 9 out of 10 and praising the plastic-free, certified-natural positioning [6].

Skoon Cosmetics remains active. Its website carries a current product catalogue and pricing, and the brand continues to be distributed through several European retailers as of 2026 [1].