Smooth Sunday

Smooth Sunday is a Finnish shaving and skincare brand based in Jyväskylä and operated by the company Ekolla Oy [3]. It sells razors and replacement blades alongside shaving butters, sugar scrubs, shower gels and roll-on fragrances, mostly direct to consumers through its own online store, where razor handles and blades are offered on a subscription [5]. Some of the company's razors also reach shoppers through Finnish pharmacy retail [7].

The brand sums up its approach as "gentle shaving and skincare" (Hellävaraista sheivausta ja ihonhoitoa), pairing shaving hardware with a compact range of body-care and fragrance products and leaning on its Finnish roots and quick domestic delivery in its marketing. It remains active, with a live storefront and a small but growing business.

Smooth Sunday is the consumer-facing brand of Ekolla Oy, a Finnish limited company registered in Jyväskylä and classified in cosmetics and hygiene-products retail [6]. It trades under the Finnish business identity number 3182445-9. The contact and legal pages of the Smooth Sunday store confirm Ekolla Oy as the operating entity behind the site [3].

The same company runs a second, separate razor line under the Ekolla name. That product is a razor whose handle is made from wood-fibre biocomposite rather than plastic, and it is the line stocked in pharmacies [7]. Smooth Sunday's own subscription razors, by contrast, use steel handles, so Ekolla Oy effectively maintains two distinct razor products aimed at different buyers. On social media the parent identity appears as "myekolla", kept separate from the "smoothsunday" handles used for the consumer brand.

Smooth Sunday's catalogue centres on wet shaving supported by simple skincare. Around its razors and replacement blades sit shaving butters, sugar scrubs, shower gels and roll-on fragrances, with the fragrances grouped into a set of named scent collections — among them Berry Brave, Candy Love, Charming Cherry, Passioned Passion, Lazy Lemon, Crazy Coconut & Lime and Vivid Vanilla. The company has also described reformulated products as spreading more easily and treating skin more gently than earlier versions.

The brand's signature offer is its razor subscription, presented as a three-step choice. A customer first selects a steel handle, which the company says carries a lifetime warranty and free replacement if it is damaged. They then choose how often replacement blades arrive, with the freedom to pause, change or cancel at any time and no fixed commitment. Finally, the starter kit and the ongoing blade refills are delivered free to the customer's mailbox, and the store promotes free shipping on larger orders [5].

Distribution runs on two tracks. The main channel is direct-to-consumer sale and subscription through the brand's website, built on a standard e-commerce storefront. The second is retail placement in Finnish pharmacies, where the Ekolla wood-fibre razor is sold, for example, by the pharmacy chain Yliopiston Apteekki [7]; the same razor has also been reported on sale through the K-Citymarket hypermarket chain. The company reports shipping to numerous European countries, though its core market and website language are Finnish.

Smooth Sunday is active, operating a live storefront in 2026 [1]. Company filings point to a small but expanding business: revenue of roughly €368,000 for 2025, an increase the registry puts at about 51% year on year, compared with around €180,000 reported for 2023 [6]. The company employs two people [6] and states on its storefront that it has served more than 30,000 customers, promising delivery within one to three business days in its home market. Taken together, the figures describe a young Finnish indie brand that is still small in absolute terms but growing quickly.