Snowcrystal

Snowcrystal is a Swedish makeup brand positioned in the premium segment, built around a proprietary shade-matching system and a refillable palette format. Its packaging design won a Pentawards Gold in 2017 [4], and the brand was covered that year by the packaging-design publication The Dieline [3]. The brand has since gone quiet: its own website, snowcrystalsweden.com, currently returns a parked-domain placeholder, though its products remain stocked by the Swedish retailer Lyko [1].

Lyko describes Snowcrystal as an award-winning Swedish cosmetics brand offering premium makeup made to match a customer's own skin tone [1]. Its central idea is the Custom Colour System, a color-matching approach organized around three skin undertones — warm, cool, and neutral — that lets customers identify their undertone and then select matching shades [2]. Products are sold as pick-and-mix palettes: individual shades can be removed, swapped, and refilled rather than replaced whole. The company frames this as a sustainable format, stating an ambition to be "a leader in creating something better for both the environment and the customer" [2].

Editorial coverage points to an unusual target audience. The Dieline described Snowcrystal as a premium Swedish cosmetics brand aimed at women aged 40 and older [3] — a demographic most makeup brands do not center on. The visible product range includes Blusher & Bronzer Duos, Highlighters, and Eyeshadow Compacts.

Snowcrystal's packaging drew notice for its refillable, magnetic system and its "pearled paper" finish textured in the shape of a snow crystal. The design won a Gold award at the 2017 Pentawards, the packaging-design competition [4], and was featured the same year by The Dieline [3].

Which agency shaped that design is recorded differently by the two sources that describe it. The Dieline credits the Swedish design firm NINE with creating the packaging and brand identity [3]. The Stockholm brand-development agency Grow.eu, in its own case study, says it produced "an identity, strategy, and system solution" for a range of Snowcrystal's makeup products [4]. The two accounts likely reflect overlapping or sequential engagements rather than a single authorship.

Snowcrystal appears to be dormant rather than actively trading. Its own domain no longer serves the brand's site, returning a hosting placeholder instead of product pages. The registered company behind the brand, Snowcrystal AB, reported no employees and revenue below one million kronor for 2023 — a micro-scale footprint [5]. At the same time, the brand's products were still listed and stocked through Lyko into 2024 [1], which is why the brand reads as dormant rather than fully defunct. Its founding year and founders are not established in the available sources.