Overview
SNP was launched in September 2008 as SD Biotechnologies' cosmetics line, grounded in dermatology-lab testing (the SNP dermatology / skin science lab).
History
SNP established (September 2008) as SD Biotechnologies' dermatology-lab skincare brand.↗
Exports began to Hong Kong and Singapore.↗
Ampoule Mask launched (July 2014); became flagship product with 300M+ units sold.↗
Sleeping masks drove an eightfold increase in company sales versus 2014.↗
Launched V:habit inner-beauty edible supplement brand.↗
Reached $50 million accumulated export revenue; distribution expanded to 50+ countries with offices in China, Vietnam, US, Indonesia.↗
Sold 700,000 sleeping packs in 20 minutes during a Chinese livestream promotion (Dec 22, with livestreamer Xin You Zhi); duty-free sleeping-pack sales up 26x vs 2018.↗
Signature products
SNP's representative product, the Ampoule Mask, launched in July 2014, had sold over 300 million units by the article's publication date.↗
SNP Gold Collagen Daily Mask↗
SNP Bird's Nest Moisturizing Eye Patch↗
Peptaronic Ampoule Mask; Peptaronic Serum↗
SNP was actually the pioneer of the 'animal' character masks – ranging from pandas to tigers.↗
Ingredients & philosophy
SNP positions itself as a 'Total Skin Solution' K-beauty brand grounded in Korean skincare expertise and dermatological/scientific evidence.
Ownership & group
Sources
T1 primary · T2 secondary · T3 note- [1]T1snpmall.nethomepage
- [2]T1snpmall.net/snp/about.htmlabout
- [3]T2snpbeauty.comhomepage
- [4]T2snpbeauty.com/brand/index.htmlabout
- [5]T3koreaherald.com/view.phpeditorial_other
- [6]T3koreaherald.com/article/2178057editorial_other