SOQU

SOQU is a South Korean skincare brand launched in 2015 by the cosmetics manufacturer G1 BIO Co., Ltd. [7]. Based in Chuncheon, in the Gangwon-do province, it makes natural-ingredient K-beauty products across toners, serums, moisturizers, masks and soothing gels. The name is an acronym for "Skin of Queen," and the company positions the line as effective Korean skincare offered at accessible prices [5]. The brand remains active: its online storefront was updated in mid-2026 and a new moisturizer was added to the catalogue at the end of 2025 [3].

SOQU is G1 BIO's main consumer-facing brand. The manufacturer describes itself as drawing on more than a decade of in-house cosmetics research, and frames SOQU as the outlet through which that work reaches shoppers.

SOQU is owned and produced by G1 BIO Co., Ltd., a cosmetics manufacturer headquartered in Chuncheon, Gangwon-do [2]. The company's president is Woosik Kim, whose background includes food science and biotechnology studies and earlier research roles in Korean cosmetics and biotechnology institutions.

The brand and its parent carry two distinct founding dates, both accurate. G1 BIO Co., Ltd. was established in 2013, while the SOQU brand itself was launched in 2015 as the company's main consumer line [7].

SOQU operates under the "Skin of Queen" philosophy and states an aim of offering "K-beauty for everyone" [5]. According to the K-beauty review platform Hwahae, the brand builds its formulas around Korean natural-origin ingredients, including wild-plant extracts, deep sea water and rice, and leans on G1 BIO's research in ginseng-based cosmetics technology [5]. Its stated mission, printed on the brand site, is to "create safe products that really work and are designed to make you feel good" [1].

The line is marketed toward a broad audience, with Hwahae noting particular relevance for dry, less elastic, dull or sensitive skin. In prose the company frames itself as a value-oriented natural-skincare label rather than a premium one.

SOQU's catalogue spans toners, serums, moisturizers, masks and soothing gels. Recurring hero ingredients across the range include rice, aloe, snail, peach, honey, blueberry and various vitamins. A frequently featured product is the Moisturizing and Brightening Rice Cream, built on rice extract with hyaluronic acid and niacinamide. On Hwahae, the brand's most-viewed items include a vitamin mist and an aloe-based natural soothing gel [5].

The company reports holding several domestic patents, designs and trademarks, and describes proprietary methods for black-ginseng manufacturing and low-molecular ginseng saponin extraction [2].

SOQU sells directly through its own online store and is also carried by third-party retailers[6]. Beyond direct sales, G1 BIO reports exporting the brand internationally, though sources differ on its reach: the brand site states SOQU has been "exported to over 30 countries," while an older trade-database profile records exports to "over 10 countries," listing markets such as China, Hong Kong, Japan, Poland, Thailand, Turkey, Taiwan and the United States [2][7].

SOQU is active. Its brand-operated online store was live and updated in mid-2026, and a new product, the Synergy Vitamin C+E Luminous Cream, was added to the catalogue in late December 2025 [3]. The brand continues to be listed on Hwahae, where it carries an average rating of 4.3 stars across a small number of reviews [5].