Sorry Mom

Sorry Mom is a Danish tattoo-care brand founded in 2013 that develops aftercare and tattoo-process products for professional artists and their clients [2]. Its range covers balms, lotions, washes, sunscreen and process butters, sold under the tagline "Professional Tattoo Care." Products are developed in Denmark and manufactured in the Czech Republic, then distributed worldwide from warehouses in Europe and the United States [2].

The company positions itself around raising the standard of tattoo aftercare, a category it argues had long been served by general-purpose skin products rather than dedicated ones. It remains active, running direct e-commerce for both European and US customers alongside a wholesale programme for resellers.

Sorry Mom was started in 2013 by Rasmus Cort and Hawaro Juul Petersen, two Danish tattoo-studio owners, together with the American traditional tattoo artist Myke Chambers [2]. According to retailer and search sources, Cort and Petersen co-owned the Denmark- and Los Angeles-based studio Iron & Ink and launched the line specifically to address a shortage of products made for tattoo care [5]. Chambers, owner of Seven Swords Tattoo in Philadelphia, is credited as a co-founder and co-owner of the brand's US operation rather than only an endorser [5].

The company frames its purpose in community terms. Its stated mission is to "increase the quality of the tattoo community," which it describes as pursuing through education, and the production and distribution of what it calls tailor-made products [2].

The core catalogue is split between aftercare and tattoo-process lines. Aftercare items include the Original Tattoo Balm, Tattoo Lotion, Tattoo Sunscreen, Tattoo Foam Soap and a bundled Aftercare Kit, while the process range adds a Tattoo Process Butter and a Vegan Process & Aftercare Butter. The line also extends into tattoo-process supplies such as HOLD FAST stencil solution and barrier film used by artists during a session.

Sorry Mom presents the products as dermatologically tested and recommended by professionals [1], and says it has sold more than a million units worldwide [1]. Vegan options are offered within the range, though the brand notes these apply to specific products rather than the whole catalogue.

The company states that all of its products are cruelty-free and never tested on animals, summarising the stance with the line "Animals are our friends, and they don't get tattoos" [2]. It names no independent certifying body for that claim, and no third-party certifications are documented. Manufacturing takes place in the Czech Republic, while product development is based in Denmark [2].

Sorry Mom is active. It operates separate direct-to-consumer storefronts for Europe and the United States, carries a current 2026 copyright notice, and runs live product promotions [1]. Distribution reaches customers worldwide through its own warehouses in Europe and the US, a wholesale and reseller channel, marketplace listings, and independent tattoo-supply retailers.