Sorted Skin

Sorted Skin is a British skincare brand built around prebiotic ingredients and the idea that skin functions best when its microbiome is fed rather than stripped. It was founded by Tim Driver and launched to the beauty market on 26 April 2022 [7], positioning itself as a bridge between beauty and pharmacy for people with chronic skin concerns. The brand remains active, trading in 2026 with UK retail distribution and international shipping.

Sorted Skin was created by Tim Driver, who according to the company had spent more than 35 years working with major skincare brands across the cosmetic and pharmaceutical industries [1][8]. The founding account describes Driver watching people with eczema, rosacea and psoriasis lose confidence in their skin after ineffective products failed them. "I built Sorted Skin after watching too many people lose confidence to their own skin," he is quoted as saying on the company's about page [1]. From that starting point the brand set out to close what it frames as the gap between the beauty aisle and the pharmacy.

Sources differ slightly on when the company began. Two dated trade articles, The Salon Magazine and Cosmetics Business, place the market launch at 26 April 2022 [7][8], and Cosmetics Business introduced it that month as "brand new to the beauty market" [8]. A search-aggregate profile lists 2021 instead, which may reflect a company-incorporation date rather than the public launch [10]. The documented brand launch is 2022.

The brand's central premise is that skin can largely look after itself if given the right nutrients. Its products are described as feeding the skin's microbiome to restore balance and address concerns such as redness, dryness, eczema and rosacea, without harsh stripping agents. The company sums up the approach with the tagline "A Balanced Diet For Your Skin" and the phrase "PRE-BIOTIC, PRO-SKIN." As Sorted Skin puts it, "when fed with natural, prebiotic ingredients, the microbiome will thrive and do the job that nature intended."

The intended audience is people with sensitive or reactive skin who want a gentle, pharmacy-adjacent alternative. The line is organised into an Anti-Redness range, an Intensive Rescue range for dry and atopic-prone skin, and an Intimate Hygiene range. All products are described by the company as vegan and cruelty-free, and formulated and produced in the United Kingdom [4].

Sorted Skin launched with six products spanning face, body and intimate categories [7]. Its signature item is the 5 in 1 Anti-Redness Day Cream SPF50, which uses green micro-capsules carrying colour-correcting pigment to neutralise visible redness. Other named products include the 3 in 1 Anti-Redness Face Serum, the Intensive Rescue Spray and the Intimate Hygiene Duo.

The formulas draw on prebiotics alongside ingredients such as oat extract, jojoba, aloe vera, sea buckthorn, lactic acid and rosehip oil. The company markets several proprietary elements, including what it calls a Prebiotic Barrier Complex to feed the skin microbiome, a microcapsule colour-correction system, and a blue-light filter said to shield skin from digital screen light. It describes the prebiotic mechanism as "selectively feeding the pre-existing good bacteria within the skin's microbiome" so they outcompete harmful bacteria, and states that products are dermatologically tested on human skin.

At the 2023 Global Green Beauty Awards, Sorted Skin's Intensive Rescue Spray received a Gold award for Editor's Choice, and its Intensive Rescue Moisturiser took Bronze for Best New Skincare [8]. The brand was also featured at launch in trade press, including Cosmetics Business's "The 9 beauty drops to look out for in May" roundup and a launch feature in The Salon Magazine [8][7].

Sorted Skin remains active. Its website carries a 2026 copyright, and the brand reports distribution through UK retailers including Superdrug, Ocado and Amazon, alongside a stated "50,000+ customers" figure [2][9]. Although it ships internationally, its core market is the United Kingdom.