Splash

Splash is a Scandinavian suncare brand founded in 2019 and operated by the Danish company Splash Beauty ApS [4][5]. It makes spray-format sunscreens marketed around Nordic outdoor life and reef-friendly formulation, sold direct-to-consumer and through several Danish retailers under the tagline "Sprays For Sunny Days." The brand remains active, with products carried across Nordic retail and an international distribution arrangement in Thailand.

The brand's identity is recorded two ways across sources. Independent records — the splashsun.com About page, the LinkedIn listing for Splash Beauty ApS, and Danish retailer Skønnere.dk — describe Splash as a Danish/Scandinavian sunscreen brand founded in 2019 [4][5]. A Thai editorial instead frames it as "SPLASH by Omorfia," a sun-protection line under Omorfia World, the beauty enterprise founded by Anntonia Porsild in late 2023 [9]. Because the Danish company predates Omorfia and the two catalogues share the same product names and reef-friendly claims, the Omorfia relationship is best understood as Thai-market distribution rather than origin.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to the company, Splash was created in 2019 out of its founders' love of the sun and the outdoors, and a sense that the Nordic region lacked suncare made specifically for it. The brand ties its identity to a spread of Scandinavian landscapes — the Norwegian fjords, the Swedish archipelago, and the small islands of Denmark. Splash describes a need for "Nordic based sun care products that focus on nature, lifestyle, and a practical approach to everyday life." The corporate entity, Splash Beauty ApS, is a small Danish company; its LinkedIn profile lists 2–10 employees and the health and personal-care retail sector [5].

Splash's range centres on spray sunscreens. Its core sprays include Pure Spring SPF 50+, Coconut Beach SPF 50+, Mango Grove SPF 30, and Summer Breeze SPF 30, alongside an Aftersun Mist that uses the same light spray format [6]. The products rely on a Bag-On-Valve dispensing system, which the company pairs with what it calls a 360-degree application, so the can sprays evenly regardless of the angle it is held at.

Formulations lean on botanical oils and extracts — among them blueberry seed oil, lingonberry, sea buckthorn, sunflower seed oil, aloe vera, shea butter, and argan oil. Individual products carry claims such as water resistance for 80 minutes, non-comedogenic, and allergen-free. Splash presents its products as vegan and cruelty-free.

Splash positions itself as a Nordic-inspired suncare brand built on Scandinavian ideas of quality and design and on outdoor living. The company frames its products as easy-to-apply, practical everyday protection using natural ingredients, describing itself as "inspired by the heritage and traditions of the Nordic land." Reef safety is central to that positioning: the brand says its products meet the reef-friendly standards enforced by the US state of Hawaii, excluding oxybenzone and octinoxate, and that it leaves out titanium dioxide on the grounds that it can react with warm seawater to form a compound harmful to sea life [1]. It also states that it uses recycled aluminium and eco-conscious, recyclable packaging.

Splash sells direct through its own site and is carried by several Danish retailers, including Skønnere.dk and Beautycos. Skønnere.dk, which stocks the brand, describes it editorially as "a new Scandinavian sunscreen brand" focused on natural, environmentally friendly formulas — a third-party framing that matches the brand's own [7]. In Thailand, the range is distributed and co-marketed by Omorfia World, founded by former Miss Supranational Anntonia Porsild, which sells it as "SPLASH by Omorfia" [9]. Porsild is associated with the brand through this Thai distribution, but is not recorded as a founder of the Danish company.

Splash is active. Its Instagram account presents it as a Scandinavian suncare brand, and its products were listed and sold through Nordic retailers and its Thai distribution partner during the 2025–2026 season [10]. Several product pages on the Omorfia site have shown "sold out" or "launch soon" status, which is consistent with the seasonal nature of suncare rather than any wind-down of the brand.