St. Moriz

St. Moriz is a British self-tanning brand developed and manufactured in the United Kingdom. It is owned by HotHouse Partnerships, a Sheffield-based beauty manufacturer, and was created to offer salon-quality sunless tanning that could be used at home at a low price. The company remains active, operating a current e-commerce site and a catalogue that spans self-tan, suncare and bronzing products.

The brand dates the start of its self-tan range to 2008, when, according to its About page, development and production began in the UK with its in-house salon professionals [2]. A founder interview gives a slightly earlier date, stating that the brand was started in 2007 [7]; the same year is cited for the founding of parent company HotHouse, which suggests 2007 refers to the wider venture rather than the St. Moriz range itself.

St. Moriz was created by Melanie Brownlow, described in a founder interview as an entrepreneur and working mother with a background in corporate beauty [7]. The idea grew from her own experience with sunless tanning: she had used salon spray tans and tried cheaper retail self-tan brands, but found the retail products did not match a salon result. She positioned St. Moriz as a way to offer salon-quality self-tan for home use at an affordable price [7].

The brand belongs to HotHouse Partnerships (Hothouse Beauty Ltd), which manufactures beauty and personal-care products in the UK for both domestic and international sale [8]. The company is based at Provincial Park, Nether Lane, in Sheffield [9]. Brownlow is a co-founder and managing director of the parent business, which also owns other personal-care brands.

HotHouse Partnerships owns St. Moriz alongside a portfolio of other UK personal-care brands, including children's toiletries and haircare lines. In 2018, HotHouse received the Queen's Award for Enterprise in International Trade; at the time it was reported to trade in more than 30 markets, with sales up 142% [8][9]. St. Moriz is described as the parent company's best-known brand.

St. Moriz positions itself as an affordable, skincare-driven self-tan brand that brings a salon-quality glow within home reach. The company describes its outlook as entrepreneurial and quick to market, saying it listens to consumers and is willing to try new ideas [7]. Its stated mission is to "keep you glowing, even on your gloomiest days," and the brand markets itself with the tagline "The UK's Most Loved Self-Tan Brand."

The range centres on self-tan in several formats — mousses and foams, sprays and mists, lotions and creams, serums and drops, primers and removers, and application mitts and accessories — organised into ranges such as Luxe, Advanced, Professional and Coconut, plus a Zero Tan glow line. A suncare line, including SPF lotions, sprays and aftersun, sits alongside the tanning products.

The formulas are presented as skincare-led. The Professional range is described as delivering a sunless glow while hydrating the skin with aloe vera and vitamin E, and the Advanced range is said to use skincare actives such as hyaluronic acid and vitamin B5 for a longer-lasting, natural-looking tan. Signature products include the Professional Instant Self Tanning Mousse and the Advanced Glow Serum Bronzing Face Drops.

St. Moriz states that its products are cruelty-free and that it is Leaping Bunny approved [2]. The company also describes its Professional and Advanced ranges as manufactured in England using only vegan and cruelty-free ingredients.

The brand lists several UK beauty-industry awards. Its Advanced Pro Spray Tan won Gold for Best New Vegan Beauty Product at the Pure Beauty Awards London in 2020, and the brand took a Bronze in Best New Sun Care and Tanning at the same awards [2]. It also cites Best Fake Tan Brand at the 2020 Fabulous Beauty Awards and Best Fake Tan at the 2021 Global Makeup Awards [2].

St. Moriz is active. Its e-commerce site carries a 2026 copyright, a current product range and up-to-date pricing, and the brand is distributed across the UK and international markets[1][4]. In the UK it is stocked by a wide range of supermarkets, pharmacies and beauty retailers.