St. Moriz

St. Moriz is a British self-tanning brand developed and manufactured in the United Kingdom. It is owned by HotHouse Partnerships, a Sheffield-based beauty manufacturer, and was created to offer salon-quality sunless tanning that could be used at home at a low price. The company remains active, operating a current e-commerce site and a catalogue that spans self-tan, suncare and bronzing products.

The brand dates the start of its self-tan range to 2008, when, according to its About page, development and production began in the UK with its in-house salon professionals [2]. A founder interview gives a slightly earlier date, stating that the brand was started in 2007 [7]; the same year is cited for the founding of parent company HotHouse, which suggests 2007 refers to the wider venture rather than the St. Moriz range itself.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

St. Moriz was created by Melanie Brownlow, described in a founder interview as an entrepreneur and working mother with a background in corporate beauty [7]. The idea grew from her own experience with sunless tanning: she had used salon spray tans and tried cheaper retail self-tan brands, but found the retail products did not match a salon result. She positioned St. Moriz as a way to offer salon-quality self-tan for home use at an affordable price [7].

The brand belongs to HotHouse Partnerships (Hothouse Beauty Ltd), which manufactures beauty and personal-care products in the UK for both domestic and international sale [8]. The company is based at Provincial Park, Nether Lane, in Sheffield [9]. Brownlow is a co-founder and managing director of the parent business, which also owns other personal-care brands.

HotHouse Partnerships owns St. Moriz alongside a portfolio of other UK personal-care brands, including children's toiletries and haircare lines. In 2018, HotHouse received the Queen's Award for Enterprise in International Trade; at the time it was reported to trade in more than 30 markets, with sales up 142% [8][9]. St. Moriz is described as the parent company's best-known brand.

St. Moriz positions itself as an affordable, skincare-driven self-tan brand that brings a salon-quality glow within home reach. The company describes its outlook as entrepreneurial and quick to market, saying it listens to consumers and is willing to try new ideas [7]. Its stated mission is to "keep you glowing, even on your gloomiest days," and the brand markets itself with the tagline "The UK's Most Loved Self-Tan Brand."

The range centres on self-tan in several formats — mousses and foams, sprays and mists, lotions and creams, serums and drops, primers and removers, and application mitts and accessories — organised into ranges such as Luxe, Advanced, Professional and Coconut, plus a Zero Tan glow line. A suncare line, including SPF lotions, sprays and aftersun, sits alongside the tanning products.

The formulas are presented as skincare-led. The Professional range is described as delivering a sunless glow while hydrating the skin with aloe vera and vitamin E, and the Advanced range is said to use skincare actives such as hyaluronic acid and vitamin B5 for a longer-lasting, natural-looking tan. Signature products include the Professional Instant Self Tanning Mousse and the Advanced Glow Serum Bronzing Face Drops.

St. Moriz states that its products are cruelty-free and that it is Leaping Bunny approved [2]. The company also describes its Professional and Advanced ranges as manufactured in England using only vegan and cruelty-free ingredients.

The brand lists several UK beauty-industry awards. Its Advanced Pro Spray Tan won Gold for Best New Vegan Beauty Product at the Pure Beauty Awards London in 2020, and the brand took a Bronze in Best New Sun Care and Tanning at the same awards [2]. It also cites Best Fake Tan Brand at the 2020 Fabulous Beauty Awards and Best Fake Tan at the 2021 Global Makeup Awards [2].

St. Moriz is active. Its e-commerce site carries a 2026 copyright, a current product range and up-to-date pricing, and the brand is distributed across the UK and international markets, including all four Nordic countries [1][4]. In the UK it is stocked by a wide range of supermarkets, pharmacies and beauty retailers.