Overview
STARSKIN is a skincare brand founded in September 2015 by Nicole Arnoldussen and Paul Hendriks [1]. It is best known for bio-cellulose "second skin" sheet masks and markets itself as a K-Beauty label, though its operating company, STARSKIN International B.V., is Dutch and based in Eindhoven [5]. The brand centres on face masks and treatments that promise a red-carpet, "star treatment" glow at home, drawing on skincare science and manufacturing sourced in South Korea.
The brand remains active, selling through its own online storefront and, by directory accounts, prestige retailers in dozens of countries.
⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.
Origin and founders
STARSKIN was established in September 2015 by Nicole Arnoldussen and Paul Hendriks, described in editorial and retailer coverage as a Dutch duo [3][4]. Arnoldussen brought what the company cites as more than twenty years in beauty retail, and the two looked to South Korea for skincare science before launching the line.
The name reflects the founding idea: making, as the company puts it, "glowing celebrity complexions attainable" and giving skin "the star treatment it deserves." That red-carpet framing runs through the product range, from gold-infused masks to a collection called Red Carpet Ready.
K-Beauty positioning and Dutch origin
STARSKIN presents itself publicly as Korean skincare. Retailer copy has described it as "award-winning Korean skincare," and the brand calls itself "a K-Beauty Skincare Pioneer Since 2015" [4]. Its masks are manufactured in South Korea, and the company positions the country as the source of its formulation science [3].
Corporately, however, the brand is Dutch. Business directory records list STARSKIN International B.V. in Eindhoven, the Netherlands, with founders of Dutch nationality [5]. The K-Beauty identity therefore describes the brand's manufacturing and scientific sourcing rather than its country of origin.
Products and innovation
The brand's core product is the bio-cellulose sheet mask, which it markets as a "Second Skin" mask derived from fermented coconut juice [3]. According to STARSKIN, it introduced premium bio-cellulose masks at a time when cotton and hydrogel alternatives dominated, positioning the material as what dermatologists regard as the gold standard. The company also cites microfiber technology claims of roughly 50 percent deeper serum penetration than conventional masks and two to three times greater hydration [3].
Signature items include the VIP Luxury Gold Mask, which contains colloidal gold, and the VIP Luxury Diamond Mask [3]. More recent launches feature the Red Carpet Ready Glowstar Gold Mask and the DeepMelt Collagen PDRN Salmon DNA Mask. Beyond masks, the line extends to serums and treatments alongside lip, eye, and hand and foot products.
Philosophy and positioning
The company describes its formulations as "100% clean," built on high concentrations of natural ingredients and combining, in its words, "ancient herbal technology and medical science" [1]. It emphasises non-water-based formulas, contrasting them with conventional products it says can be up to 90 percent water, and it excludes silicones such as dimethicone. Fermented ingredients feature across the range, which STARSKIN says enhances antioxidants and amino acids beneficial to skin.
Recognition and press
Current status
STARSKIN is active. It operates a live online storefront with a current product range, including recent launches, and maintains active social accounts [2]. Business directories report the brand as sold in more than 45 countries through retailers such as Sephora, Douglas, Selfridges, and Nordstrom, with offices listed in several countries [6]; these distribution figures come from directory sources and are not independently confirmed.
Sources
T1 primary · T2 secondary · T3 note- [1]T1starskin.com/pages/about-starskinstarskin.com (brand site)
- [2]T1starskin.comstarskin.com (brand site)
- [3]T3theinsideruae.com/2016/03/28/5-minutes-with-the-founder-of-cult-beauty-brand-starskin/theinsideruae.com
- [4]T3counterculturestore.co.uk/collections/starskincounterculturestore.co.uk
- [5]T4creditsafe.com/business-index/en-gb/company/starskin-international-bv-nl03064728creditsafe.com
- [6]T4dnb.com/business-directory/company-profiles.starskin_bv.a1d09bc63b348a2f818e0646708e04be.htmldnb.com
- [7]T3bangkokpost.com/life/social-and-lifestyle/1570790/online-beauty-revolutionbangkokpost.com


