Step Aboard

Step Aboard is an Italian niche perfumery based in Milan, known for hair-and-body spray fragrances presented in aluminium cans styled after graffiti spray paint. The brand debuted in Milan in 2018 with a line of scents inspired by the city [1]. It is still active: its website carries a 2026 copyright and lists three collections themed on Milan, London and Chicago, including recent limited editions [2].

The house grew out of a project that its founders trace to Parma in 2016, when Georgiana Mocanu took a perfumery course at Mouillettes & Co and met her collaborator Daniele Morando. Together they set out to create what the company calls a new way of using perfume — one worn on the hair and body at the same time.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Step Aboard was co-founded by Georgiana Mocanu and Daniele Morando [4]. According to the brand, the idea originated in 2016 in Parma, during a specialised perfumery course Mocanu attended at Mouillettes & Co, where she met Morando; the two developed the concept together and brought it to market in Milan. The brand states that it made its debut in 2018 with its first line of hair-and-body scents, a collection inspired by the city of Milan.

The founding year is recorded slightly differently across sources. The brand's own account and Italian editorial coverage describe the project as originating in Parma in 2016, while the company frames 2018 as the year it "debuts in Milan" with its first line [1][6]. Glowpedia treats 2016 as the project's origin and 2018 as the launch year.

Step Aboard's products are unisex sprays formulated for both hair and body, which the company positions as a new everyday gesture rather than a conventional eau de parfum [3]. The range is organised into collections named after cities. The original Milano line includes scents such as Milano Centrale, 3D sul Duomo, Menta sui Navigli, Cuoio di Thaon and Bosco Sospeso, several of them referencing Milan landmarks and metro stations [7]. Later London and Chicago collections extended the concept, adding fragrances such as Transitions Gate, Sunday Street, Red Flamingo and Silver Cloud, including limited editions.

The sprays use a dispensing system the brand markets as BoV 360° (Bag-on-Valve). According to Step Aboard, the technology keeps the fragrance separate from the propellant inside an inner bag connected to the valve, so the product can be sprayed evenly and from any angle [8]. The packaging draws directly on urban graffiti culture: the cans are styled after aerosol spray paint, with an aluminium palette and fluorescent green accents [9].

The fragrances were developed with several established perfumers. The company credits work by Bertrand Duchaufour, Luca Maffei and Morgane Collinot [3]; Italian editorial coverage attributes the first fragrances to Duchaufour and Menta sui Navigli to Collinot [6]. The products are made in Italy.

Step Aboard describes itself as blending art, fashion, style and urban culture into a single label, aiming for what it calls a contemporary, distinctly Milanese olfactory experience [10]. The company presents its scents as gender- and age-neutral, stating that "the recipients of the collection have no age and no gender" [3]. Its stated ambition is to make fragrance more practical and versatile — perfuming hair and body at once — inspired by metropolitan life.

Step Aboard remains active. Its website is maintained, carrying a 2026 copyright, and the product range has expanded from the original 2018 Milan line to London and Chicago collections with recent limited editions [2]. The company is based at Corso Venezia in Milan, and its sprays are distributed through several European niche-perfume retailers.