Overview
Pete Adame lost his machinist job during the 2009 Great Recession and used a $1,000 severance check to turn a hobby into a business; the pomade began mixed in 5-gallon Home Depot buckets and was given to friends in sandwich bags and Tupperware before barbers noticed its scent.
History
Founded in Santa Ana, California; initial run of ~4,000 cans sold out almost immediately after launch↗
A shipment of Suavecito was launched to space on July 6, 2016↗
Pivoted to producing hand sanitizer during COVID-19; first run of 10,000 bottles sold out in seven minutes via Instagram; donated 5,000 bottles to Santa Ana first responders↗
Signature products
Ingredients & philosophy
Suavecito frames itself as a grooming brand aiming to be a cultural phenomenon rooted in barbershop, rockabilly and Chicano lifestyle communities, offering affordable, well-crafted products.
Sources
T1 primary · T2 secondary · T3 note- [1]T1suavecito.comhomepage
- [2]T1suavecito.com/pages/about-usabout
- [3]T3ocweekly.com/the-incredible-story-of-suavecito-pomades-se-ores-j-bird-and-pete-and-tony-adame-6483081/external_other
- [4]T3thekavalier.com/blog/2019/2/7/suavecito-brand-history-and-product-reviewexternal_other
- [5]T3yahoo.com/news/orange-county-company-gone-making-120047344.htmlexternal_other
- [6]T3eldonnews.org/style/2018/05/24/suavecito-pomade-reaches-international-brand-success/external_other