Sunday Rain

Sunday Rain is a British body- and bath-care brand launched in 2019, built around the idea of everyday bathing as accessible self-care [6]. Its range spans bath crystals, bubble baths, body scrubs, washes, butters, lotions and room mists, grouped into scent collections such as Acai Berry, Rose, and Lavender & Cedarwood. The brand is aimed at Millennial and Gen Z shoppers and sells through a broad mix of UK, US and European retailers, including Boots, Superdrug, ASOS, H&M and the Swedish department store Åhléns.

The brand remains active, operating a live e-commerce site with a current six-collection range and ongoing retail distribution [1].

Sunday Rain launched on 14 May 2019 as what its makers described as an "experiential wellbeing bathing collection" [6]. At launch it offered three fragrance families — Charcoal, Watermelon and Acai — alongside a wider product mix that included bath bombs, foot soaks, exfoliating cubes, loofah soap and a White Jasmine body oil.

The company framed the brand against a backdrop of rising anxiety and depression. According to its own account, "with depression and anxiety on the rise, and predicted to be the #1 global health issue by 2030, consumers are searching for products to self-soothe in the comfort of their homes." The named individuals behind the founding are not established; trade coverage of the launch quoted Robyn Clifford as Product Director, but no founder is on record [6].

Ownership of Sunday Rain is recorded differently across sources at different points in time. Trade press and the brand's own blog place the 2019 launch under a company called Vivona Brands [6]. The brand's current privacy policy instead states that Sunday Rain operates "under the umbrella of Natural Products Worldwide" [4]. Both appear to be accurate for their respective periods, reflecting a change in the operating entity between launch and the present.

Sunday Rain's registered office is listed at Venture X, 1 Ariel Way, London — the same address recorded for Natural Products Limited, a private company incorporated in 1992, on the UK companies register [8]. That 1992 date belongs to the parent entity and not to the Sunday Rain brand itself. The brand's data-controller contact sits on the ohklife.com domain, and its policy references Oh K!, a Korean-beauty masking brand run by the same group — making the two effectively sister brands [4][7].

Sunday Rain positions everyday bathing and body care as accessible self-care, tying personal wellbeing to what it calls planetary health. The company says its products use "sensorial textures and transportive fragrances to help you find a place of calm, focus or boost your mood." Its stated mission is to "transform everyday routines into luxurious moments of mindful indulgence" and to turn homes into a sanctuary of relaxation.

The brand is marketed squarely at Millennial and Gen Z consumers seeking affordable at-home self-care, and it draws explicitly on the broader self-care trend of the late 2010s and early 2020s.

The range is organised into six scent collections: Acai Berry, Chamomile & Ylang Ylang, Lavender & Cedarwood, Mango & Coconut, Pink Grapefruit & Sea Salt, and Rose. Across these, product types include bath crystals, bubble baths, body scrubs, body washes, body butters, body lotions, exfoliating cubes, and pillow and room mists. The Acai Berry Body Scrub is among its named products.

On formulation, the company describes its products as 90% natural, vegan and cruelty-free, and says its packaging uses 80% recyclable or reusable material and that formulas are made to what it terms EU cleaner standards. These are the brand's own stated claims; no third-party certifications such as Leaping Bunny or Vegan Society accreditation are documented in the available sources.

Sunday Rain received trade-press coverage on its 2019 debut, when Cosmetics Business reported the launch as an experiential wellbeing bathing collection and quoted its Product Director [6].

Sunday Rain is active. It runs a live e-commerce storefront carrying its current six-collection range, and its products are distributed through retailers including Boots, Superdrug, ASOS, Anthropologie, H&M and Amazon [1]. The sister brand Oh K! likewise shows current-year copyright on its site, indicating the wider group remains operational [7].