SUNEWMED+

SUNEWMED+ is a Polish skincare and body-care brand founded by two sisters, Anna Wochna and Katarzyna Karwowska-Pytraczyk, who set out to make cosmetics that met their own needs [1]. The name reads as a small puzzle: SUNEW is WENUS spelled backwards, the Polish form of Venus, the Roman goddess of love. The company frames itself around speed and visible payoff, saying its routines take about a minute and show an effect after the first use.

The brand is active. Its e-commerce site carries a current catalogue and a 2026 copyright line, and the founders remain publicly involved, with recent social posts featuring Anna Wochna.

Wochna and Karwowska-Pytraczyk are sisters who, in the brand's own telling, joined forces to create cosmetics "that would cater to their own needs." The company describes Wochna as its creative heart and her sister as its strategic mind, a division it credits for how the range is developed. A retailer brand page names Wochna as president of the company [7].

The founding date is not settled. The brand's own site describes SUNEWMED+ as "established 20 years ago" in one place and "over a decade ago" in another [1]. A retailer page puts it at "over 17 years ago" and adds that the company spent its first decade developing formulas [7]. A business database, by contrast, lists a 2019 registration date [6] — most plausibly the date the limited-liability company (Sp. z o.o.) was registered rather than the brand's inception. No single authoritative founding year is available.

The company's stated aim is to help women "rediscover self-love" and follow skincare routines that deliver results "in the shortest possible time." That time-pressure framing runs through its marketing: it positions its products as fast, low-effort steps for people who have little room for long beauty rituals. The site's tagline is "Cosmetics for Women's Beauty."

SUNEWMED+ characterises itself as a premium brand, saying it uses "the highest quality ingredients" and tests formulas for what it calls maximum synergy of active ingredients [1]. It also states that its products are dermatologically tested and that its ingredients are safe for pregnant and nursing women.

One of the brand's central marketing claims — that a full routine takes "no more than 1 minute" — appears inconsistently in its own copy, with one page heading instead referring to comprehensive care in three minutes [1]. The one-minute figure is the version the company uses most often.

The range spans face, eye, lip, hand and foot care alongside hygiene products, gift sets and accessories [1]. Among the products the company highlights is an Epidermal Dissolving Gel with vitamin C, described on its blog as one of its bestsellers, which it says exfoliates dead skin "without irritation or redness" [5]. Other named products include the ESSENCE+ Hybrid Mask with peptides and snail mucus, a YOUTH SHOT sheet mask, and lifting pads for the eye and nasal-fold areas.

Recurring hero ingredients include vitamin C, hibiscus extract, hyaluronic acid, the peptide acetyl hexapeptide-8, snail mucus and plant oils such as petitgrain and olive oil. The company presents vitamin C as an antioxidant that slows the skin's aging process. It says its efficacy claims are supported by application tests carried out on groups of people under dermatological supervision, and that its products are not tested on animals [5], consistent with EU market rules.

The company lists two Polish honours: a Beauty Forum Award Poland in 2021 and a Hit Konsumenta (Consumer Hit) award in 2020 [1]. Both are brand-stated and not independently verified here. SUNEWMED+ has also received European Union funding under a project to promote the brand on foreign markets, with a total project value of about 896,000 PLN [3].

SUNEWMED+ is operating. Its website is active with a current product catalogue and a 2026 copyright notice, its social channels remain in use, and it reports export distribution across roughly a dozen European markets. Company records describe it as a small business, with a business database listing six employees [6].