swederm

swederm is a family-owned cosmetics company that develops dermocosmetics and natural skincare, makeup and body-care products. It is registered in Poland as Swederm Sp. z o.o., with its headquarters in the northern port city of Gdynia [2]. The brand's identity, though, is built around Sweden: the company traces its inspiration and its "roots" to Sweden and frames part of its range as carrying Swedish formula heritage [2].

Those two threads sit side by side. The Swedish reference reflects a stated inspiration and formula history rather than the location of the business, which is legally and operationally Polish. The company was founded by Sebastian Kulbikowski and Beata Kulbikowska, the latter also serving as marketing manager [2]. It positions itself around simple, proven and safe formulas rather than novelty, and remains actively trading.

The company behind swederm is Swederm Sp. z o.o., a Polish limited company based on Szyprów Street in Gdynia [2]. Its founders are Sebastian Kulbikowski and Beata Kulbikowska.

The Swedish element of the brand is a narrative one. On its own pages the company describes an approach shaped by "exceptional attention to detail and absolute formula safety" that it attributes to Sweden [2], and it markets a product line explicitly presented as Swedish in heritage [4]. No single founding year appears in the available material: the company says it has "over 20 years" of experience in the cosmetics industry [2], while the original formulas of two of its signature products are dated to 1987 [5]. These are distinct milestones, and none is stated as the founding of the company itself.

The range spans skincare, makeup and body care, together with lip, hair and related categories. Its best-known product is Hudsalva with Vitamin E, an ointment for dry skin, sold alongside a Sensitive version for dry and atopic skin. The Lerosett clay mask is another mainstay; the company says both Hudsalva and Lerosett are made from their original 1987 formulas [5]. Other named products include the Chameleon pH lip balm and a Microbiota Friendly Essence.

Formulations draw on widely used skincare ingredients such as hyaluronic acid, vitamin E, retinol, bakuchiol, niacinamide, Centella asiatica, ceramides and peptides. The company states that its products are free of silicones, parabens and paraffin, and it offers both vegan and natural cosmetics [2]. It also cites a focus on sustainable development and nature-friendly packaging.

swederm presents itself as a dermocosmetics brand built on simplicity and proven results rather than reinvention. "The highest quality cosmetics don't need complex ingredients — just thoughtful and safe solutions," the company says [1]. It adds that it does not "chase revolution for its own sake" but relies instead on established mechanisms the skin "simply understands" [1]. Its stated mission is skincare "that brings people together," carried under the tagline "Your skin, our passion."

The products are sold directly through the company's own online stores and through retail partners including Douglas, Aelia Duty Free and SuperPharm.

swederm is actively trading. As of 2026 it operates an online store with a current product range and standard delivery, and it maintains active channels on Facebook, Instagram, TikTok and YouTube.