Synouvelle Cosmeceuticals

Synouvelle Cosmeceuticals is an Austrian skincare and haircare brand based in Salzburg. It is owned by Black Flamingo e.U., a sole proprietorship registered to Daniela Gierbl [1]. The brand positions itself in the cosmeceutical category — a term it defines as combining cosmetics with pharmaceutical-grade concentrations of biologically active ingredients — and sells prestige-priced serums and creams for skin, hair, lashes and brows.

The company remains active: its online store was operational with current euro pricing at the time of the most recent review [2]. One business database, Tracxn, tags the company as "Deadpooled," a label it applies to defunct or inactive startups [3]. That designation conflicts with the live, priced storefront, and appears to reflect the absence of venture funding activity rather than a retail closure.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Synouvelle Cosmeceuticals operates under Black Flamingo e.U., an Austrian eingetragener Unternehmer (registered sole proprietorship) whose listed proprietor is Daniela Gierbl [1]. The company's legal imprint records an address on Bachstrasse in Salzburg, an Austrian VAT number, and registration with the Salzburg regional court [1]. Although the name "Synouvelle" sounds French and the storefront is presented chiefly in German, the underlying entity is Austrian.

The brand's stated purpose is "a lasting improvement for skin beauty and skin health" [4]. Its About page describes cosmeceuticals as "a combination of cosmetics and pharmaceuticals with a maximum or optimal amount of biologically active ingredients," and frames the brand as one "for those who expect more — more science, more innovation, more efficacy" [4]. The English tagline is "Advanced Skincare with a Commitment to Excellence."

According to the company, formulations are developed in Salzburg and produced in limited batches to preserve efficacy and ingredient integrity, with formulas described as evolving alongside new research rather than remaining fixed [4]. Synouvelle says its products are made without perfume or fragrance, and without parabens, paraffins, silicones or colorants [4].

Synouvelle's range spans skincare and a hair, lash and brow line. Named active ingredients across the products include hyaluronic acid, hexapeptides and a nerve growth factor referenced as sNGF. Recurring products include the sNGF Cream 1, a moisturizer; Specialist 3.2, a hyaluronic serum with hexapeptides marketed for reducing expression wrinkles; Hyaluronic Intensive 3.0; and an Eye Recovery Serum. The hair and brow line features the Pepti-Hair X Densifying Serum, described as a scalp serum for thinning hair and early hair loss, and a Lash & Brow Activating Serum. Pricing sits at a prestige level, with several serums and creams in the €70–€95 range [5].

The company sells directly through its website and describes a professional distribution model, saying it works with selected skincare institutes and quality-oriented specialist retail partners [6]. Free shipping is offered to Germany and Austria, and a Czech distributor also carries the brand.

The brand is assessed as active. Its official website was fully operational at the most recent review, with current euro pricing, multiple language locales and an active distribution page [2]. Many products were listed as sold out at the time of that review. The one contrary signal is Tracxn's "Deadpooled" tag [3]; because Tracxn tracks startup funding rather than retail operations, and the live storefront is the stronger and more recent evidence, the brand is treated here as operating.