That'so

That'so is an Italian cosmetics brand best known for self-tanning products, all of which the company says are created and produced exclusively in Italy [2]. Its range extends beyond self-tanners into suncare, makeup, skincare and gift sets, and it presents itself under the banner of "Fast Beauty" — formulations meant to be quick and easy to apply.

The company keeps its registered office in Milan and its operational and production base in Bassano del Grappa, in the Veneto region [1]. The year the brand was founded and the people behind it are not publicly documented.

Self-tanning is the core of the catalogue, organised into several lines alongside suncare, a "Pure Beauty" skincare and haircare range, colour makeup and boxed gift sets [2]. Among the products the brand highlights are FACE-UP, a foundation spray, and the Glam Body Mousse family of tanning mousses.

The self-tanners are built around DHA derived from sugar cane, a sugar molecule the company describes as non-toxic and used to develop a natural-looking tan [4]. Other ingredients cited across the range include aloe vera, centella asiatica, caffeine, carnitine and neem oil. The brand states that its self-tanners are free of erythrulose, which it characterises as a controversial ingredient common in competing products [4].

That'so frames its work around a "Fast Beauty" idea and four stated pillars: quality, sustainability, adaptability and innovation [2]. The company sums up its outlook with the line "We believe beauty is a universal value and a source of confidence" [5], and uses the tagline "The Future is now!" [1]. On sustainability, it points to ingredients extracted from plants, fruits and essences.

The brand markets its products as cruelty-free, paraben-free, nickel-free and dermatologically tested, and says its formulas can contain up to 100% natural-origin ingredients [5]. No independent third-party certifications are documented.

That'so's Glam Body Mousse Extra Dark received the 2024 Clin d'œil Beauty Award, a distinction from a Quebec beauty magazine [5]. The company also reports that its Glam Mousse Dark was voted best self-tanner of the year in 2021 and 2022, and that it was voted best self-tanner in Canada in 2024, though the awarding bodies for those votes are not named [5]. A curated press page lists appearances in Italian outlets including Vanity Fair, Marie Claire and Style.it between 2020 and 2021 [3].

The brand is active. Its website carries a 2025 copyright and current seasonal promotions, and its most recent cited award dates to 2024 [1]. Alongside its Italian home market, That'so operates a North American distribution arm described as based in Canada, while manufacturing remains in Italy [5].