The Goodfellas' Smile

The Goodfellas' Smile is an Italian men's-grooming brand founded in 2011 [3], specialising in traditional wet-shaving cosmetics and accessories. According to the company, it makes shaving soaps, aftershaves, safety razors, brushes and beard-care products crafted in Italy, with an emphasis on certified raw materials and low-impact production. The brand has no independent consumer website; its primary online presence is the Italian retailer rasoigoodfellas.com, run by Barbieri Uniti S.r.l. of Bergamo, which acts as its official reseller rather than its owner.

The brand remains active. Its products are stocked internationally by specialist wet-shaving retailers, and it reported being sold in 36 countries across three continents in its 2022 sales analysis [3].

The Goodfellas' Smile was established in 2011 with what the company describes as a mission to create products "crafted in Italy with superb quality at an affordable price" [4]. Its positioning centres on traditional wet-shaving for men, combining artisan production with an interest in innovation and, in the brand's own words, "the needs of people and the environment" [3].

A recurring point of possible confusion concerns the founding date. The retailer site rasoigoodfellas.com states it was itself "born in 2010" as a platform dedicated to traditional shaving; that year belongs to the shop's operating company, Barbieri Uniti S.r.l., not to the brand [2]. Sources describing The Goodfellas' Smile itself consistently give its founding year as 2011 [3][4].

The brand's catalogue spans shaving soaps, aftershaves with and without alcohol, safety razors, shavette and straight razors, shaving brushes, and beard oils, balms and washes, alongside body soaps. Its shaving soaps are built around a proprietary vegetable formula the company calls Aj-1, based on four certified pure oils said to make up more than 35% of a soap's total volume, produced through a hot-saponification process [3]. The brand is also noted for a wide range of scents across its soaps and aftershaves.

Its best-known accessory is the Styletto safety razor. The company states the Styletto is the first safety razor made entirely in Italy to be machined exclusively on modern CNC equipment from a solid bar of AISI 316Ti stainless (titanium) steel [5]. According to the brand, the razor was developed over three years in collaboration with the Italian firm Minuterie Metalliche Rocchetti [5]. An earlier aluminium version of the Styletto, offered with coloured plates, was described by the brand's North American distributor as an "unexpected success" within the wet-shaving community [3].

The company says it uses only certified raw materials and low-environmental-impact production processes, and that it employs bio-based plastics in its packaging to reduce its carbon footprint [3]. It also states that its safety razors are "100% Made in Italy" [3], with manufacturing based in northern Italy.

As a niche traditional-shaving brand, The Goodfellas' Smile has not attracted mainstream beauty-press coverage. Its documentation comes chiefly from specialist wet-shaving retailers and distributors. Super Safety Razors, which became the brand's North American distributor in 2023 [3], published a "Brand Spotlight" feature on it that year, and the wet-shaving publication Sharpologist has reviewed the Styletto razor.

The Goodfellas' Smile is active. Its most recent documented milestone is the 2023 appointment of Super Safety Razors as North American distributor [3], and its current product lines, including the Styletto V2 razors and Aj-1 soaps, continue to be stocked by international wet-shaving retailers.