The Luxury Bathing Company

The Luxury Bathing Company is a British bath and body gifting brand, founded in 2007 [5] and based in Cheadle, Stockport, in the north-west of England. It is one of four brands operated by Cole Beauty LTD [2], the group built around founder Tracy Mort [4]. The brand specialises in design-led gift sets — body wash, body cream, hand and nail cream and bath soak, arranged into seasonal and everyday collections — and remains commercially active, stocked through grocers, department stores, pharmacies and online retailers.

Despite the name, the company positions the range as accessible rather than premium. Trade press has described its target as "aspirational glamour" — consumers seeking the feel of luxury without premium price points [4].

The brand traces back to Tracy Mort, who founded the parent business, Grace Cole, in 2007, reportedly starting by mixing formulations from her kitchen [4]. The Luxury Bathing Company was established the same year as one of the group's brands [5].

The name of the group has changed over time, and sources record it differently by date. A 2017 Cosmetics Business profile described the umbrella as "Grace Cole", operating three brands: Grace Cole Signature, The English Bathing Company and The Luxury Bathing Company [4]. The current corporate site lists the group as Cole Beauty LTD, with four brands — The Retreat, Grace Cole, Boutique and The Luxury Bathing Company [2]. Both descriptions are accurate for their period; the group appears to have rebranded and reshaped its portfolio between the two. The company is registered in England under number 06122831 [2].

The Luxury Bathing Company describes its work as bringing "design-led bath and body gifting to life through carefully curated collections that balance beauty, fragrance, and everyday indulgence." Products span body wash, body cream, hand and nail cream and bath soak, sold largely as gift sets and organised into seasonal and holiday-themed lines. According to a company brand spotlight, the range covers 13 collections, each built around a bespoke fragrance [5].

Development is handled internally: the company says its in-house team in England designs each range, "guided by trend-led insight." The stated philosophy is that "modern luxury should feel as good ethically as it does sensorially."

The company states that all of its products are vegan and cruelty-free [5]. It also emphasises packaging measures: bottles and tubes are described as made with a minimum of 30% post-consumer recycled (PCR) plastic and fully recyclable, single-use plastic has been removed from gift sets, and secondary packaging — boxes and inserts — is said to be fully recyclable.

The brand reaches customers through what it describes as "leading grocers, department stores, pharmacies, and online retailers," and a company post lists availability through Next and Amazon internationally [5]. Its products are also sold in the Nordic market.

The Luxury Bathing Company is active. It has no standalone website; instead it is presented as a single brand page on the Cole Beauty corporate site, which carries current product and sustainability messaging, and its products continue to be stocked at multiple retailers.