The Perfume Brand

The Perfume Brand is a Finnish own-label fragrance company that sells eau de parfum "inspired by" expensive designer scents at a lower price. It is operated by TPB Nordics Oy Ab, a company registered in Ostrobothnia, Finland [6], and trades online in Nordic markets including Sweden and Denmark. The company frames itself as a challenger to conventional perfume pricing, arguing that a high-quality fragrance should not require paying what it calls a premium built on marketing rather than the scent itself.

The business remains active. Its storefront carries a 2026 copyright, and the Finnish business registry records revenue of about €960,000 for the 2025 financial year — a 121.7% increase year on year — with three employees [6].

According to the company, The Perfume Brand was founded with the goal of making high-quality perfumes accessible to everyone. It describes the mainstream perfume market as inflated by celebrity partnerships, high profit margins and elaborate packaging, and presents itself as a "rebel" reacting against that model. The stated response was to build fragrances focused on "what really matters, the scent itself," rather than on marketing and presentation.

The company does not disclose a founding year, and no incorporation date appears on its accessible business-registry record; the date is therefore not established.

The product line is own-label rather than resold: the perfumes are the company's own formulations recreated to evoke well-known designer fragrances, sold under its own numbered names rather than the original brand names. Reference scents cited across its site include compositions such as Tobacco Vanille, Baccarat Rouge 540, Aventus and Santal 33, named only as points of inspiration. A representative product is No. 28, described as inspired by Tobacco Vanille.

The Perfume Brand sells eau de parfum, which the company states contains a fragrance-oil concentration of 15 to 20 percent. It says its perfumes are made with ingredients from Grasse in southern France, which it calls the world's perfume capital [1].

The company states that all of its products are 100% vegan and cruelty-free [1]. Its formulations are manufactured under the Finnish entity TPB Nordics Oy Ab, whose registered business line covers the manufacturing of fragrances and hygiene products [6].

The central argument the company makes is that a high-quality perfume should not carry what amounts to a brand surcharge. It positions the scent as the product and treats celebrity marketing and expensive packaging as costs it chooses to remove. The company summarises the idea by saying it believes high-quality perfumes should not have to cost a fortune, and its tagline describes its range as "perfumes inspired by expensive designer fragrances."

The company behind the label is TPB Nordics Oy Ab, business ID 3412812-5, a limited company registered in Finland [3][6]. No parent company is disclosed.

Sources place the company's base in the Jakobstad–Pietarsaari area of Ostrobothnia, western Finland, though the exact address varies by source. The Finnish business registry lists it at Skutnäsgatan 34, 68620 Pietarsaari [6], while the brand's own contact page gives 68600 Jakobstad [3]; Jakobstad and Pietarsaari are the Swedish and Finnish names for the same bilingual town, so the two records point to a single locality.

The company sells directly through its own website and, according to its FAQ, through selected retailers as well [4]. It operates a Swedish-language storefront with delivery within Sweden and also trades in the Danish market.

The Perfume Brand is active. Its storefront was current as of 2026, and the Finnish business registry recorded rapid revenue growth for the 2025 financial year, with turnover of roughly €960,000, up 121.7% on the previous year, and three employees [6]. No Wikipedia entry or substantial independent editorial coverage of the company was found; the available record consists chiefly of its own storefront and its Finnish registry filing.