thim beauty

thim beauty is a South Korean skincare and makeup brand founded in 2019 [1]. Based in Seoul and operated by ACOS Co., Ltd. [2], it positions itself within the K-beauty market around clinically framed formulas and restrained, minimal design. The company describes its guiding idea as beauty that "shouldn't ask for your attention" but should "work quietly, precisely, and let you do the talking" [1].

The brand offers both skincare and makeup, and in recent years has built much of its identity around PDRN, a hydration-focused ingredient that became a prominent K-beauty trend in the mid-2020s.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to the company, thim beauty was founded in Korea in 2019 [1]. The brand's own accounts of its name differ across its regional sites, and it uses the two framings interchangeably in its marketing. Its Korean and US sites describe "thim" as a word meaning "theme," presenting the brand as one that helps people express "individual themes and moods with romantic and natural aesthetics" [3]. The UK site instead traces the name to the Korean word 띰, from 띠다, which it glosses as "to be eye-catching" and "to possess a captivating quality" [4]. The Korean homepage renders the name in Hangul as 띰 뷰티.

thim beauty is operated by ACOS Co., Ltd. (주식회사 에이코스), with headquarters listed in the Seocho-gu district of Seoul [2]. No founder is independently named in available sources; a Korean company representative is recorded for ACOS, but not confirmed as the brand's founder in editorial coverage.

The brand markets itself as a premium Korean beauty label "built on clinical formulation and considered design" [5]. Its stated mission, "make thim, make easy," centers on accessibility — the company says its products let anyone "create their own atmosphere" without requiring makeup skill [2]. thim beauty also frames itself around verification, stating that "every claim is verified" and "every ingredient is chosen for a reason" [4].

thim beauty's range spans cleansers, mists, serums, creams, cushion foundations and lip products. Its Heartleaf line, including a Vegan Pore Cleansing Oil and a pore cleanser, is built around heartleaf extract and what the brand calls its "PORE LASER" complex together with an "8-type" hyaluronic acid blend; the company attaches a "100% clinical satisfaction" claim to this formulation [5].

Much of the brand's more recent positioning centers on PDRN, an ingredient associated with hydration in skincare. Its Rose PDRN products — including a radiance mist, a hydra serum and an intense cream — are marketed on a stated concentration of "20,000ppm vegan PDRN," which the brand characterizes as "a concentration most brands don't disclose, let alone match" [4]. Several products, such as the Heartleaf cleansing oil, are described as vegan [3].

thim beauty states that it has been featured in British Vogue three times as of 2025, citing its Rose PDRN Bundle [4]. This is a brand-stated claim; no corresponding published article was located in available sources.

thim beauty is an active brand. It maintains a Korean site alongside dedicated storefronts for the United States and United Kingdom and a Japanese presence, and the company says it is "present in over 1,000 stores across 15 countries" [5]. Its current Rose PDRN line aligns with the PDRN-focused K-beauty trend of the mid-2020s.