Tolure Cosmetics

Tolure Cosmetics is a European cosmetics brand that specialises in targeted "problem-solver" products, best known for lash and brow growth serums, lip-plumping treatments and hair-care aimed at specific concerns. The brand originated in Austria, where its production site and laboratory remain, and has been owned since early 2017 by Puranova GmbH, a company based in Cologne, Germany [6][4]. It sells directly through its own online shop and through authorised salons and retail partners, and its products are distributed across several European markets.

Sources differ on where the brand "belongs": a third-party business database describes Tolure as "originally an Austrian brand" with its production and laboratory in Austria [6], while the company's own about-us page states that its products are "developed and manufactured in Germany and Europe" [2]. Both can be read together — an Austrian-rooted brand now operated by a German owner, manufacturing within the EU.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Tolure Cosmetics is operated by Puranova GmbH, a German limited company registered with the District Court of Cologne (HRB 73319) and led by managing director Stephan Schubert [4]. According to the RocketReach business profile, Puranova acquired the originally Austrian Tolure brand in early 2017, after which it was distributed in a growing number of markets abroad [6].

The company's registered address is listed as An der Pauluskirche 3-5, 50677 Cologne on the current imprint [4]; an older third-party record gives a different Cologne address, Hohenzollernring 16-18, 50672 Cologne [6]. Both place the owner in Cologne.

Tolure positions itself as a premium brand focused on visibly effective products for defined cosmetic concerns — short lashes, thin lips, under-eye shadows, wrinkles and hair loss. The company describes its mission as offering "high-quality cosmetic products that have a real impact," and says it wants to "support natural, individual beauty" with products that "actually present solutions and achieve effects." In its own words, the brand aims to be "one of the best problem solvers in the cosmetics industry" [2].

Effect, tolerability and care are named as the recurring priorities behind its formulations. The company says it develops new active-ingredient formulas through research and collaboration with established European laboratories.

The brand's signature product is Hairplus Red Coral, a lash and eyebrow serum built around a trademarked peptide complex the company markets as SymPeptide, described as stimulating growth "from the root" [5]. The serum's formula also lists hyaluronic acid and D-panthenol, black sea rod oil, sodium hyaluronate and biotin. Tolure states the serum is hormone-free and ophthalmologically tested, with first visible results claimed in six to eight weeks [5].

Beyond the lash serum, the range spans lip care (LipBoost, LipScrub), hair-care such as the Hairactiv activating shampoo, a micellar water, a growth mascara and an eye-care product. The company says its products are dermatologically tested for skin compatibility and developed in line with EU regulations [3].

The company frames sustainability around keeping production and supply chains within the EU. It says it develops and produces "exclusively in Germany and Europe," favouring "short distances and supply chains" to reduce environmental impact [2]. It also describes using paper from sustainably managed forests and minimising packaging volume. On its FAQ, Tolure states that it "always stands for cruelty-free cosmetics" and that many products are specifically labelled vegan, containing no animal-derived ingredients [3].

Tolure Cosmetics is active. It runs a functioning e-commerce storefront featuring its current Red Coral product line, a separate business portal for salon and professional partners, and active social accounts on Instagram and Facebook. Its owner, Puranova GmbH, is an operating German company, and Tolure products are distributed across Nordic and other European retailers.