Tomas Arsov

Tomas Arsov is a Czech haircare brand founded by the Prague hairstylist Tomáš Arsov. The company traces its beginnings to 2013, when Arsov opened his Hair & Beauty Institute salon on V Jámě street in Prague [1][6]. From that salon the business later grew into a line of own-brand cosmetics spanning hair, skin, body, dietary supplements and fragrance, sold across more than twenty European countries.

The brand remains active and expanding. Its international site reports a customer base of more than 230,000 across Europe and describes plans, dated to 2026, to add production in Italy and South Korea and to introduce a professional salon hair-colour range [3].

Tomáš Arsov is described by Czech and English editorial coverage as a hairdresser and television personality who built a flagship salon in central Prague. Expats.cz placed him within a lineage of celebrity stylists, writing that "in the UK there's John Freida, in the US there's Paul Mitchell, and in the Czech Republic, there's Tomáš Arsov" [6]. He teaches at the Metropolitan College of Applied Arts in Prague and worked as a hairdresser for around seventeen years before the brand reached national scale.

The company presents 2013 as its founding year, marking the opening of the Prague salon. The cosmetics line came later; the brand's Czech and international material dates its launch to 2018, while its Bulgarian storefront gives 2017 [2][4]. CzechCrunch reported that Arsov was, by its account, the first Czech hairdresser to bring his own range of hair products to market [7].

The salon opened in 2013 and expanded into own-brand cosmetics around 2018, beginning with hair products and later adding skin, body, supplement and fragrance ranges. In 2023, according to the company, its leadership trained at a London trichological academy, founded in 1902, to deepen its expertise in scalp and skin care. The same year, CzechCrunch reported the business had reached a combined annual turnover near 100 million CZK, with the cosmetics division alone accounting for roughly 71 million CZK, and had sold about 800,000 products since the line began [7].

Tomas Arsov frames itself around a holistic approach to self-care that combines "beauty, health, and balance," with the stated aim of helping people regain self-confidence through healthy hair, skin and body [1]. The founder positions the work as expertise rather than showmanship; a brand statement puts it plainly: "We hairdressers don't create art and our clients are not test heads" [5]. The company organises its messaging around four pillars it labels Science Proven, Expert Care, Long-Term Results and Inner Confidence, under the tagline "Care that brings joy."

The products are pitched at a professional, salon-grade level intended for home use, and the brand describes itself on its Czech e-shop as one of the most respected hair-care names in the Czech Republic.

The range centres on haircare, with skin, body, supplement and fragrance products alongside it. Signature items named on the brand's professional e-shop include HAIR LIQUID, a keratin regeneration water; ARCHITECT, a regenerating mask; the GREEN TEA shampoo and conditioner; the HAIR BOOSTER shampoo and gummies; and BLOW UP, a thermo volumizing spray. Keratin features as a recurring ingredient, and editorial coverage also cites marula oil and plant extracts.

The company says its formulas are developed in-house, professionally tested in salons, and made with ingredients verified by studies [1]. Its homepage carries a claim that 98% of customers recommend the brand and offers a 30-day money-back guarantee.

In 2023, CzechCrunch reported that Tomas Arsov had received five awards at the Beautyforum and Cosmoprof trade events, in categories covering best product, innovation and design [7]. The brand's retail presence in the Czech market spans Rossmann, the Dr. Max and Pilulka pharmacy chains, Notino and Douglas. Its Prague salon has counted top models, actors and the Czech pop icon Helena Vondráčková among its clientele [6].

The brand is active. Its international site lists availability across 23 or more European countries — including Sweden, Denmark and Finland — and a customer base above 230,000, alongside 2026 plans to expand manufacturing to Italy and South Korea and to launch a professional salon hair-colour range [3]. The company operates live e-commerce in several languages, including an international site, a Bulgarian storefront and a Czech site tied to the original Prague salon. The Bulgarian shop is a localised sales channel; the company itself is Czech, with headquarters in Prague [2].