Touch of OUD

Touch of OUD is a fragrance house based in Dubai, United Arab Emirates, specialising in oud-based perfumes and traditional oud products. The company positions itself around Arabic scent identity, building its range on oud and agarwood alongside modern perfumery, and describes its work as composed "with intention, never loud, always lasting" [2]. It sells directly through its own website and mobile app, operates a dozen physical stores across the UAE, and is also carried by third-party luxury retailers. The brand remains active, with app updates into late 2025 and journal articles dated 2026 [8].

The house does not publish a founding year or the names of its founders on its own site or in the editorial listings that cover it, so those details are not established here.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Touch of OUD frames its identity around instinct and emotion rather than a documented origin story. In its own words, the brand "was born from instinct, where emotion makes things feel right before it's explained," and it says its scents are "composed with intention, never loud, always lasting" [2]. That restraint sits at the centre of how the company describes itself: it presents oud as a grounding note and its perfumery as a search for balance, summed up in the line "A Touch that reveals, An Oud that grounds" [1].

The cultural framing is explicitly Arabic. The company describes each fragrance as "a story ... written in Arabic, whispered in oud," and treats scent as a ritual of identity [2]. Its stated values run to harmony, intentionality and restraint, positioning the house within the broader tradition of Arabian oriental perfumery [7].

The range spans several categories: eau de parfum and extrait de parfum, traditional oud products such as oud mubakhar, dukhoon, agarwood, incense and burners, home and linen fragrance, and body items including hair mist, body spray and body lotion [1]. Oud and agarwood are the hero materials across the line.

Individual fragrances carry Arabic and place-based names. Tayma is described by the company as "a fragrance of earth and sun," while Trat is presented as "oud as it was meant to be," its name referring to a region in eastern Thailand known for high-quality oud. Other named products include Cambodi II, Oud Mubakhar Al Rajwan and Atheer [7]. Both the company and the third-party directory Dubai Review describe the products as made with "the highest quality, natural and rare ingredients from around the world" [7].

Touch of OUD operates a multi-channel model. It runs its own e-commerce site with international shipping and a mobile app, and maintains twelve physical stores across the UAE, spanning Dubai, Abu Dhabi, Sharjah, Al Ain and Ras Al Khaimah [5]. A United States presence is indicated in the brand's store locator, though specific locations are not detailed. Beyond its own retail, the house is carried by the Dubai luxury e-tailer Ounass and resold through other third-party fragrance shops.

The brand is active. It launched a mobile app in November 2024 and updated it to version 1.3 in early 2025, and its online journal carries articles dated into 2026 [8]. Its retail footprint across the UAE and its ongoing direct-to-consumer operations indicate a currently trading business.