True Men Skin Care

True Men Skin Care is a Polish men's grooming brand based in Warsaw and owned by the joint-stock company FerrumLabs S.A. [1] It was founded by entrepreneur Maciej Adamaszek, who launched the line after struggling to find effective cosmetics designed specifically for male skin. Most editorial sources date the market debut to January 2021 [7], though one search-summary aggregation places it in 2019 [13]; the 2021 date is supported by two independent Polish outlets and is consistent with the EU trademark filing of April 2020 [11].

The brand positions itself as premium skincare for modern, self-care-conscious men, with a stated preference for short, effective routines over broad product ranges. It remains active, distributing across much of Europe and maintaining sponsorship and promotional activity into 2026.

Maciej Adamaszek came to cosmetics after a long commercial career. He spent roughly eleven years in FMCG corporations during the 1990s — including Mars, Cadbury Wedel and Alima Gerber — rising from sales representative to sales director, and later built the coffee-shop chain W biegu Cafe, which grew to around twenty locations in the early 2000s.

According to the company, the idea for True Men Skin Care grew out of a personal search: "I was looking for cosmetics tailored to male skin. Simple and convenient to use." Adamaszek studied the European market for more than two years before launching what he describes as one of the first Polish premium men's cosmetics brands, assembling a team he says shares the same philosophy.

The EU trademark for the name was filed in April 2020 [11], and the brand made its market debut in January 2021 with a hydrating day cream and a regenerating night cream [7]. Recognition came quickly: in its debut year the day-and-night skincare set won the Perła Rynku Kosmetycznego (Pearl of the Cosmetics Market), and the brand was also named Debut of the Year in the Polish cosmetics industry.

In September 2021 the Polish actor Maciej Zakościelny joined as brand ambassador and became a shareholder in FerrumLabs [7]. Around the same time the company ran a public share offering through the Beesfund crowdfunding platform, raising roughly 1.5 million PLN for about 20 percent of its equity [7]. Adamaszek framed the actor's involvement as confirmation of the brand's potential.

The company later became a sponsor of Ironman Poland, and in January 2024 it extended that agreement through the end of 2026, covering events in Warsaw, Gdynia, Poznań and — for the first time — Hradec Králové in the Czech Republic [9].

True Men Skin Care is owned and operated by FerrumLabs S.A. [1], a Polish joint-stock company (spółka akcyjna) registered in Warsaw under KRS number 0000902960. The company structure, with published shareholder-meeting notices and a public share offering, reflects its intent to raise external capital; Comparic reported that FerrumLabs targeted a 2024 debut on NewConnect, the alternative market of the Warsaw Stock Exchange [7].

The brand's stated philosophy rejects traditional masculinity stereotypes. Its materials argue that "roughness does not go hand in hand with confidence" and that "gentleness is not a sign of weakness," encouraging men to live authentically. In practice this translates into a "minimum products, maximum effectiveness" approach, with an emphasis on daytime hydration and nighttime regeneration.

According to the company, its formulas avoid "marketing gimmicks and myths" in favour of active ingredients "in genuinely effective concentrations," grounded in biotechnology and science. Its LinkedIn profile summarises the positioning as "not interested in fake, we make true." The brand targets men aged 35 and over, with particular focus on the "silver generation" of consumers over 50.

The core range centres on facial care, alongside body care, sun care, gift sets and accessories. Signature items include the True Hydrating Day Cream and True Regenerating Night Cream, sold together as a day-and-night set — the product that carried the brand's Pearl of the Cosmetics Market award. Other listed products include an eye serum, cleansing gel, antiperspirant and SPF creams.

The company describes its products as 100% vegan and cruelty-free, produced in Poland with ingredients and packaging sourced entirely within the EU, and free from parabens, mineral oils, sulfates, SLS, SLES, DEA and alcohol.

In 2021, its debut year, the brand received the Golden Pearl of the Cosmetics Market in the men's-care category for its day-and-night skincare set, and was named Debut of the Year in the Polish cosmetics sector. Its highest-profile endorsement is actor Maciej Zakościelny, who is both an ambassador and a shareholder.

The brand sells directly online and through Polish drugstore chains, specialist salons and barbershops. Its international footprint has grown over time: an early 2021 account described presence in eight European markets, while a 2024 report put distribution at 27 European countries through a Notino partnership, alongside Douglas perfumeries and Aelia Duty Free airport shops [9]. Both figures appear accurate for their respective dates.

The company also pledged 5 percent of its 2021 sales profits to Fundacja Dorastaj z Nami, a charity supporting children of fallen or injured service members.

True Men Skin Care remains active. Its site showed seasonal promotions and Father's Day content in 2026, and its Ironman Poland sponsorship runs through the end of 2026 [9]. The brand continues to operate under FerrumLabs S.A. with Maciej Zakościelny as its ambassador.