UKLASH

UKLASH is a British beauty brand specialising in lash, brow and hair serums, founded in 2018 by Nima Pourian [5]. The company launched with a single product, the UKLASH Eyelash Serum, and has since grown into a wider range covering brow treatments, haircare, skincare, lip enhancers and supplements. It operates directly to consumers through its own online store and, according to the founder, ships to more than 118 countries.

The brand trades under the registered company UK Skinlabs Limited and remains independent, with no parent company or outside funding recorded [7]. UKLASH is active and expanding: in August 2025 its founder launched a sister brand, and the site continued to run seasonal promotions into 2026.

UKLASH was created by Nima Pourian, who is Swedish-born and describes more than 15 years of experience in eyelash serum formulation. According to the company, the idea came from watching his two sisters struggle to find products that improved the look of their lashes and brows without relying on heavy mascara or false lashes. Pourian says he set out to build a business whose "sole purpose was finding a formula and creating a product to nourish eyelashes so that they became naturally stronger, fuller and more beautiful."

The company was established in 2018 and launched with one product, the UKLASH Eyelash Serum [5]. Most sources, including the brand's own About page, a founder interview with TechRound, and the Tracxn company registry, place the founding in 2018; one editorial outlet, Beauty News Daily, dates the launch to 2019 [6]. Product formulas are made in what the company describes as its own UKLASH-dedicated laboratory in Spain, while the brand itself is UK-based.

UKLASH frames its range around the tagline "Never Stop Growing," built on the founder's stated belief that customers deserve to look and feel their best "at every age and every stage." The company groups its values under three headings — growth, transparency and kindness — and positions its products as science-backed as well as cruelty-free and vegan. It describes its collection as "natural beauty essentials," and its VIP programme references support aimed at customers going through menopause or chemotherapy recovery.

Commercially, the brand operates on a direct-to-consumer model. The founder has said UKLASH became "one of Shopify's top performing stores within the Health & Beauty category," citing a year-on-year sales increase of over 300% during the pandemic.

The brand's signature product is the Lash Growth Serum, the eyelash serum it launched with, alongside an Eyebrow Growth Serum and a Hair Growth Serum. The range also includes mascaras, hair vitamins and supplements, and skincare items.

UKLASH markets a proprietary complex it calls the Compl-hex™ Peptide Formula, which the company describes as "one of the most sophisticated peptide-based formulas on the market" built on a blend of six peptides, including Palmitoyl Oligopeptide and Copper Tripeptide-1. Other ingredients it highlights include biotin, panthenol (Vitamin B5), Myristoyl Pentapeptide-17, hyaluronic acid, green tea extract and cica. The company reports results from small in-house studies, each with 50 participants: for the Lash Growth Serum, it states that 84% of users saw visibly longer lashes over four weeks, and for its hair products it reports that 95% saw reduced hair loss over three months.

UKLASH says its manufacturing follows a "world-first safety protocol" certified by SGS and AEMPS, the Spanish medicines and health-products agency.

At the 2022 Pure Beauty Awards, the UKLASH Eyelash Serum won Best Eye / Brow Product, and the Hair Growth Serum was Highly Commended for Best New Hair and Scalp Product. The same year the Eyelash Serum took bronze for Best Lash Product at the Get the Gloss Beauty Awards, and the brand's Lash & Brow Micellar Water was recognised in the Marie Claire Skin Awards 2022. Its products have also been featured by publications including Vogue, which included UKLASH Hair Vitamins in a hair-vitamins roundup, and Cosmopolitan, which listed the eyelash serum among growth serums.

The Eyelash Serum is described by one industry outlet as a now-bestselling product that achieved viral success on TikTok and reached more than two million customers worldwide [6].

UKLASH is an active, independently owned brand. Its most recent notable development came in August 2025, when Pourian launched a separate brand aimed at younger consumers [6]. The company employed 38 people as of April 2026 according to the Tracxn registry [7], and its e-commerce site remained live with seasonal promotions running into 2026.