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Makeup

Und Gretel

100% certified natural cosmetics. Without compromises.

Fact-checked7 sources
Und Gretel
01 /
Summary

Overview

Founded by internationally active makeup artist Christina Roth, who could not find natural cosmetics that met her professional performance standards and so developed her own, together with marketing expert Stephanie Dettmann.

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Timeline

History

2014

Won 1st Prize (best makeup) at the Beauty Challenger Awards at the 'Beyond Beauty' cosmetics fair in Paris, before market launch↗

2015

Brand launched (January 17, 2015) at ANDREAS MURKUDIS in Berlin, starting with 11 products and 48 colours↗

2022

Introduced a skincare line targeting mature skin with anti-aging properties↗

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Range

Signature products

TAGAROT (lipsticks)

TAGAROT -> /en/products/tagarot↗

IMBE (eyeshadows)

IMBE -> /en/products/imbe↗

WINT (mascara)

WINT Darkest Black 02 -> /en/products/wint↗

VLITTER (highlighter)

VLITTER -> /en/products/vlitter↗

BESTE (CC cream)

BEST -> /en/products/beste↗

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Formulation & philosophy

Ingredients & philosophy

UND GRETEL makes 100% certified natural colour cosmetics engineered to match the performance of conventional high-end makeup, rejecting the trade-off between natural ingredients and professional results.

carnauba waxcandelilla waxjojoba oilshea butter
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References

Sources

T1 primary · T2 secondary · T3 note
  1. [1]T1undgretel.com/enhomepage
  2. [2]T2undgretel.com/en/pages/geschichteabout
  3. [3]T2undgretel.com/en/blogs/news/be-true-to-yourself-was-naturkosmetik-bedeutet-und-worauf-es-und-gretel-ankommtphilosophy
  4. [4]T2undgretel.com/en/pages/made-to-staysustainability
  5. [5]T3thecolumbist.com/the-best-always-comes-from-nature-interview-with-1-of-the-founders-of-und-gretel-stephanie-dettmann/external_other
  6. [6]T3thecolumbist.com/g-beauty-und-gretel/external_other
  7. [7]T3tagesspiegel.de/wirtschaft/und-gretel-3687586.htmlexternal_other