Unique'e Luxury

Unique'e Luxury is a niche perfume house founded in 2017 by M. Serhat Okyay and Selim Ozen [5]. The company describes itself as the first and only Izmir-based niche perfume house, with design and management based in California, USA and manufacturing in Turkey [1]. It works exclusively in the Extrait de Parfum format, and its portfolio had grown to 19 unisex fragrances as of March 2026.

The house presents a dual Turkish-American identity: its production roots are in Izmir, on Turkey's Aegean coast, while its headquarters and management sit in California. One retailer write-up frames this as "a unique blend of Turkish heritage and American innovation" [5].

The company was established by M. Serhat Okyay and Selim Ozen, who are also credited on fragrance-community databases under the fuller Turkish forms Muhammet Serhat Okyay and Selim Özen [4]. According to the brand, the name was a deliberate statement of intent: Ozen has said that "each fragrance is unique and luxurious, so we named it 'Unique'e Luxury' on purpose to propose our message to our customers" [3]. Okyay describes the venture as the meeting point of two long-standing interests, saying he has "a passion for fragrances" and is "addicted to quality" [1].

While the brand's own account dates the founding to 2017, the fragrance database Fragrantica records its earliest edition as 2018 [6]; this reflects the first fragrance releases rather than a competing founding date, so the two years are consistent.

Unique'e Luxury produces unisex fragrances exclusively in the Extrait de Parfum format, the most concentrated category of perfume. The company says its scents are made by hand using top-quality ingredients, "done by handcraft with extreme care" [1]. Fragrantica characterises the house as an Extrait de Parfum brand known for "strong and really-unique high-end perfume blends" and its packaging [4].

Among its most cited releases are Crush On Me, Kutay, Beverly Hills Exclusive and Akdeniz [4]. The homepage also lists titles such as Istanbul, Izmir, Hidden Accords, Zen'gi and Woud & Mood Absolute, several of which nod to the founders' Turkish origins. The most recent addition, D'olcezza, arrived in January 2026 as a gourmand fragrance created by perfumer Gokhan Simsek [3].

The size of the range differs between sources. The brand site states 19 fragrances as of March 2026, while an earlier retailer write-up from around 2024 counted 17 [5]; Fragrantica's database lists 21 editions, a figure that includes flankers and sets [4].

The house positions itself at the luxury end of niche perfumery, and its stated philosophy centres on quality and craft. Ozen frames the goal in terms of the wearer's experience, saying that when customers wear the perfumes "they feel the quality and difference" [3]. The company also invokes its home city as an emblem, describing Izmir as "the pearl of the Aegean Sea" and casting its own ambition as becoming "the pearl of the perfume world" [3].

According to the company, its fragrances are sold in more than 36 countries through a selective network of premium perfumeries [3].

Unique'e Luxury is active. Its most recent release, D'olcezza, appeared in January 2026, and the brand site was updated to list 19 fragrances as of March 2026 [3]. It remains a small but operational niche house, distributing internationally while continuing to add new fragrances to its catalogue.