SKJUR

SKJUR (styled skjur®) is a German dermocosmetic skincare line developed by URSAPHARM Arzneimittel GmbH, a pharmaceutical company based in Saarbrücken. It is URSAPHARM's first cosmetics range and reached the market in mid-October 2023 [11]. The company built the line on decades of work with hyaluronic acid, expertise it had already developed through its HYLO eye-care products. SKJUR is positioned as a science-led range for sensitive skin and is sold mainly through pharmacies.

The company describes its formulations as "biomimetic" — skincare designed to imitate the skin's own biological processes rather than work against them. It pairs that idea with a minimalist philosophy summarised in the slogan the brand used for its Spanish launch, "fewer products, more results." SKJUR remains active and has been expanding beyond German-speaking Europe, entering the Spanish market in March 2026 [9].

SKJUR is the consumer skincare venture of URSAPHARM, a pharmaceutical firm founded in 1974 by four Saarland pharmacists — Albrecht Holzer, Dieter Trox, Werner Buxmann and Werner Bernhard [10]. According to the company's account, the founders saw that eye conditions in the Saarland region were often treated with products bought from pharmacies across the border in France, and set out to market ophthalmic preparations to local pharmacies. Over the following decades URSAPHARM grew into a specialist in eye care, and its HYLO range of hyaluronic-acid eye drops became the research heritage that later informed SKJUR. The firm is run from Saarbrücken by managing directors Frank Holzer and Dominik Holzer.

The two founding dates belong to two different things. The SKJUR skincare line launched in 2023, while its parent company dates to 1974 [10]. URSAPHARM marked its fiftieth anniversary in 2024 [14]; SKJUR's own materials, using older and more conservative wording, describe more than forty years of skincare-development experience behind the brand.

At the centre of SKJUR's approach is what the company calls its "Vierklang," or four-tone, active formula, which it presents as the line's central innovation. The combination brings together hyaluronic acid for moisture, ectoin to protect cells from oxidative stress, glycoin to support skin structure and elasticity, and a "Skin Lipid Matrix" of skin-like lipids intended to restore the barrier and slow moisture loss. The brand stresses "as few ingredients as necessary," saying each active is chosen for tolerability and supported by its own efficacy testing.

The products are aimed at people with sensitive skin, and the brand presents itself as a premium, science-led dermocosmetic line [9]. Its stated tagline is "nature's secret for your skin." SKJUR emphasises a "free-from" formulation, saying its products contain no silicones, mineral oils, synthetic emulsifiers, PEG compounds, allergenic fragrances or preservatives. The range is described as vegan and cruelty-free, developed and manufactured in Germany with regional production partnerships, and packaged in airless containers.

The line covers a compact daily routine rather than a broad catalogue. Its products include an intensive day cream, a night cream, an eye cream, a mild cleansing foam, a day cream with SPF 15, an Anti-Pigment Serum and a light sun serum with SPF 50. Alongside the four core actives, the formulas draw on additional ingredients such as niacinamide and the trademarked complexes CutiGuard CLR and Radicare-Gold.

The company supports the range with its own clinical and consumer studies. It reports that a single application keeps skin moisturised for up to eight hours, that the eye cream reduced the width and depth of eye wrinkles by as much as 37 percent after 56 days of twice-daily use, and that most participants in its self-assessment panels rated the day cream's effect on softness and hydration favourably. These figures come from small studies commissioned by the brand.

The German actor Diane Kruger was announced as SKJUR's brand ambassador in URSAPHARM's launch communications [12]. The line has also drawn coverage in German pharmacy trade press, which reported on its biomimetic concept and pharmacy distribution at launch, and in Spanish regional media around its 2026 market entry.

SKJUR is an active brand. Before its Spanish launch it was already established in Germany, Switzerland, Austria, Belgium, the Netherlands, Luxembourg and Poland, and it added Spain in March 2026 [9]; that launch is its most recent recorded activity. Being backed by URSAPHARM, an established pharmaceutical company, gives the line a steadier footing than many independently launched skincare brands.