Van Der Lovett

Van Der Lovett is a Dutch men's grooming and soap brand, operated by the company Lovett Designs BV and marketed under the line "Made in Holland." It belongs to the wider Soap & Gifts business, a Netherlands soap venture whose founders describe a shared love of the craft. Editorial coverage dates the men's line to 2016 [6], while the brand's own website carries a 2018 copyright notice [1]; the earlier date reflects when the line was introduced, and the later one is a footer copyright rather than a founding date. The brand remains active, with newly listed products and current stockists.

The Van Der Lovett line grew out of Soap & Gifts, which Discover Benelux reports was established in 2015 by Harrie van der Steldt — owner of the white-label producer Soap World — together with Wout Willems [6]. According to that account, van der Steldt introduced the Van Der Lovett men's line the following year. The company's own About page frames the brand as the work of a wife-and-husband team, "both passionate about high quality bathing products and both with different yet complimentary skills and strengths" [2]. The people behind the business have said they came together over a shared enthusiasm for soap-making.

Van Der Lovett concentrates on men's grooming and bathing goods. Its range has included beard oils, soaps, aftershave balms and a beer shampoo [6], alongside a line of shaving soaps offered in signature scents such as Royal Orange [7]. More recent listings center on "Voetbalzeep" (football soap) items tied to a Creators FC collaboration, among them a combined hair-and-body shower bar. The soaps are handmade in the Netherlands, with some products made by The Soap Farm [5], in what the editorial profile calls novel shapes, colours and fragrances. The company also distributes external brands, including The Soap Farm, alongside its own line.

The brand positions itself around handmade craft and playful design. Its formulations are described as being of natural origin and not tested on animals [6]. On packaging, the editorial profile notes the use of glass bottles and bio-based plastics in place of conventional plastic, and lists creativity and sustainability as guiding principles. The brand's site does not set out a formal mission statement, and no third-party certifications are documented.

Beyond its own online shop, Van Der Lovett has been sold through selected hairdressers, pharmacies and barber shops [6], and stocked by the specialist shaving retailer Fendrihan as well as Benelux beauty e-tailers. Its shaving soaps have drawn attention in traditional wet-shaving communities, including a review thread on the enthusiast forum Badger & Blade [8], giving the brand a modest following within that niche. Discover Benelux profiled the company as part of its coverage of the Soap & Gifts business.

Van Der Lovett is an operating brand. Its official webshop lists new products, its social accounts remain active, and its goods continue to appear through Benelux and international specialist retailers. The precise recency of some material is uncertain — the website footer still reads 2018 — but current retail listings indicate the brand continues to trade.